[September 13, 2012]

New White Paper by Dr. Mathew Greenwald and Pacific Life on How to Generate Retirement Income Efficiently

Pacific Life has published a new white paper, A "New Generation" Retirement Strategy, by Dr. Mathew Greenwald, president and CEO of Greenwald & Associates. Commissioned by Pacific Life, the white paper analyzes the economic, demographic, and global challenges faced by today's retirees, suggests rethinking traditional retirement strategies, and offers a new approach focusing on how to produce income more efficiently.

According to Dr. Greenwald, to maintain a comfortable lifestyle, today's retirees need a strategy that generates larger amounts of income over longer periods of time. To do this, Dr. Greenwald suggests focusing on two core concepts: 1) introducing immediate annuities into the portfolio, and 2) increasing the portfolio's equity allocation. This enables clients to achieve key income goals efficiently, using less of their investable assets, and enhances the client's opportunity to benefit from the growth potential of equities, which can be an important factor in dealing with inflation.

Dr. Greenwald's report includes real-world illustrations that show the advantages of this strategy, including how its benefits increase the longer a client spends in retirement. He also debunks some of the myths about immediate annuities.

"We're delighted to offer this important new white paper from Dr. Mathew Greenwald," says Christine Tucker, Pacific Life's vice president of marketing, Retirement Solutions Division. "Offering financial professionals strategic insights is an important part of The Pacific Life Experience, our consultative approach to helping financial professionals build their practices, and we believe they will find his report invaluable in serving clients' retirement income needs."

Financial professionals can download a copy of A "New Generation" Retirement Strategy by visiting Pacific Life's website at www.PacificLife.com. Or for more information, contact a Pacific Life consultative wholesaler at (800) 722-2333.

About Pacific Life

Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit Pacific Life online at www.PacificLife.com.

About Greenwald & Associates

Founded in 1985, Greenwald & Associates is a full-service market research firm with a breadth of capabilities and unique industry expertise. Its president, Dr. Mathew Greenwald, has achieved several honors, and the company's executive and senior teams have served many of the nation's top companies, associations, and consulting firms in the financial services and retirement industries. Dr. Mathew Greenwald is not affiliated with, or an employee of, Pacific Life.

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of May 2012 is compiled by Pacific Life using the 2012 FORTUNE 500® list.

Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each company is solely responsible for the financial obligations accruing under the products it issues. Insurance product guarantees are backed by the financial strength and claims-paying ability of the issuing company.

Fixed annuities issued by Pacific Life are available through licensed, independent third parties.

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