|[November 14, 2012]
ClearCause Foundation to Raise Awareness at the 2012 NASCAR Ford Championship
MINNEAPOLIS --(Business Wire)--
Foundation, a nonprofit organization raising awareness for student
safety in study abroad programs, has received a $10,000 grant for public
service announcements to be played on the Jumbotron at the 2012
NASCAR Ford EcoBoost 400 Championship on Nov. 18. The grant, given
by St. Paul, Minnesota-based A2f Pictures, is in response to a multitude
of young American students who have died while traveling as part of the
$20 billion federally unregulated youth travel, exchange and study
abroad industry. The public service announcements will raise awareness
for student safety while abroad.
"Abuse and neglect during student travel and study abroad opportunities
can be stopped if America is informed and engaged," said Sheryl Hill,
executive director for ClearCause Foundation. "This is a major milestone
for ClearCause, and we welcome the opportunity to be featured in front
of more than 1 million viewers at the NASCAR championship."
The three thirty-second PSAs, produced by A2f Pictures, forewarn
America's youth about dangers and risks that may occur during student
travel, cultural exchange and study abroad programs. Two of the PSAs
featured at the 2012 NASCAR Championship this weekend are:
- Portrays a college student who appears to be running from an
assailant. His failed attempts to dial 911 from his cell phone or a
nearby payphone to get help bring home a critical point - emergency
services are 911 in North America and are different in other countries.
- Portrays a female student in the back of an ambulance. The
emergency medical technicians are speaking to her in a foreign
language which she cannot comprehend, demonstrating the fact that many
U.S. students are not prepared when crises happen overseas.
Audiences will be directed to www.clearcausefoundation.org
and encouraged to tweet "$5 TweetDonate to @ClearCause." ClearCause aims
to raise money for cable television outreach and to develop an Emergency
Preparedness Plan and Family Crisis Fund.
"So often, families do not have funding, passports, insurance or legal
counsel when trips go bad," said Hill. "Our goal is to develop plans and
funds to help families when these situations arise."
The NASCAR opportunity is the second largest opportunity for ClearCause
to gain awareness and funding in one week, following GiveMN's
Give to the Max Day on Nov. 15.
About ClearCause Foundation
Foundation, an emerging 501c3 nonprofit, advocates for the safety of
youth traveling abroad. Along with its partner - the ClearCause
Coalition, a nonprofit 501c4 - it is working to establish public
awareness and policy around the lack of federal oversight,
accountability and transparent reporting in global youth travel, foreign
exchange and study abroad programs. ClearCause was founded by Sheryl and
Allen Hill in honor of their son Tyler, who died in 2007 while on a
People to People Student Ambassador trip to Japan. More information
about ClearCause is available at www.clearcausefoundation.org
More information on Tyler Hill is available at www.tylerhill.org
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