|[November 27, 2012]
U.S. Consumers Value Healthcare Affordability, but Not Willing to Make Tradeoffs that Impact Healthcare Costs, Says Accenture Survey
ARLINGTON, Va. --(Business Wire)--
The majority of U.S. consumers (72 percent) who plan to join insurance
exchanges said affordability is the top driver of their healthcare
decisions, but only a small portion (30 percent) are willing to change
doctors or healthcare settings to reduce costs, according to a new
survey of 3,209 people by Accenture
"Our research is particularly timely due to the increasing number of
individually insured people who will join public- and private- health
insurance exchanges," said Mark
Knickrehm, who leads Accenture's (News - Alert) global health business. "Under most
health plans today, however, the benefit from consumers making
cost-saving changes goes primarily to the insurer or employer. To help
consumers make smart, cost-effectve care decisions, insurers must
incent consumers and clearly communicate the direct benefits by engaging
them in ways that are relevant to them."
As the post-reform marketplace expands to 51 million individually
insured consumers, Accenture found that health insurers will need to
further differentiate their services and engage new customers - a task
that could prove quite challenging considering consumer preferences for
lower healthcare costs with little tradeoffs.
According to Accenture, while healthcare consumers seek low
out-of-pocket healthcare costs, fewer than 20 percent of those surveyed
understand the cost of their care in advance or feel they should track
and budget healthcare expenses.
Other findings of consumers joining insurance
Less than half of consumers are willing to change to generic
prescriptions (43 percent); use a nurse practitioner instead of a
doctor for routine visits (41 percent) or change their primary care
doctor (23 percent).
Although 81 percent of subsidy eligible healthcare consumers report
they want guidance to improve their health, 40 percent of these same
consumers don't identify going to the doctor for regular checkups as a
Only one out of the four consumers surveyed trust insurers to provide
guidance on improving their health.
Methodology: 2012 Accenture Healthcare Consumer Survey
Accenture conducted an online survey of 3,209 individuals over 18 years
of age in the United States. Insured members included Medicare,
Medicaid, Group (defined benefit and defined contribution), Individual
(purchased directly through insurer and purchased through broker),
Uninsured Consumers (subsidy and non-subsidy eligible individuals) and
small group of decision makers. The survey was conducted in June 2012.
The analysis included advanced analytics to develop healthcare consumer
segments that transcend traditional market/product segments.
Learn more about Accenture's
Insight Driven Health.
Accenture is a global management consulting, technology services and
outsourcing company, with 257,000 people serving clients in more than
120 countries. Combining unparalleled experience, comprehensive
capabilities across all industries and business functions, and extensive
research on the world's most successful companies, Accenture
collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$27.9 billion for the fiscal year ended Aug. 31, 2012. Its home page
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