|[December 11, 2012]
A Healthy Incentive For Small Businesses
MANCHESTER, N.H. --(Business Wire)--
Employees of small businesses across New Hampshire can now earn rewards
for choosing more cost-effective health care providers, thanks to a
consumer-centric program announced today by Anthem Blue Cross and Blue
Shield in New Hampshire.
Anthem's innovative Compass (News - Alert) SmartShopper program, previously only
available in the large group market, is being expanded to include small
group business effective January 1, 2013.
"Small businesses form the backbone of our local economy and this
program helps give them access to more affordable health benefits for
their employees," said Lisa M. Guertin, president, Anthem Blue Cross and
Blue Shield in New Hampshire.
Here's how the program works: a member is referred by their physician
for a medical service or diagnostic exam. The member then contacts
Compass Health Care Advisers which provides information for area health
care providers. If a member chooses to receive care from a more
cost-effective provider for his or her health care service, they qualify
for financial incentives ranging from $25.00 to $500.00 depending on the
health care service.
"Our state is fortunate to have a broad range of highly skilled
physicians who provide high-quality health care services and are able to
offer those services in a number of different physical locations," Ms.
Guertin said. "However, there can be a broad variation in cost for the
same services based on where they are performed - as much as 250% - for
some procedures. If employees choose to receive care in a lower-cost
location, the employer benefits through lower claims costs and employees
making informed health care decisions are rewarded for their engagement.
It's a true win-win."
First introduced in 2010 to Anthem's large group customers, the Compass
SmartShopper program has generated well over two million dollars in
claims savings to date for local comanies and has paid more than four
hundred thousand dollars in incentive rewards. Currently 45 New
Hampshire businesses, including state employees, participate in the
"It's important to note that all of Anthem's small group members and
their dependants are automatically enrolled in the program beginning
January 1, 2013, and participation is completely voluntary and
confidential," said Robert Benedetto, director of small group sales for
Anthem. "And the program is location-based, not doctor-based, which
means employees are not being asked to change doctors."
Currently the program, which is exclusive to Anthem members, targets a
growing list of over 40 high volume elective procedures and tests
including: Carpal Tunnel Surgery, Colonoscopy, CT (Computerized
Tomography) Scan, Ear/Nose/Throat Surgery, Hernia Repair, Knee
Arthroscopy, Mammogram, MRI, Shoulder Arthroscopy, Sinus Surgery, and
Upper GI diagnostic exams; additional services will be added over time.
"Compass SmartShopper has been tailored to fit seamlessly with our
current products to offer maximum value to our small group members," Mr.
Benedetto noted. "Not only can this effort represent a real cost
avoidance to an employer, it can also support healthier and more
productive employees as the program covers a range of recommended
screenings. It is an important first step in providing an avenue for
employees to protect the health benefits they have against the rising
cost of medical inflation."
Mr. Benedetto added that the program is designed to work seamlessly with
Anthem's Site of Service Benefit option, another popular transparency
initiative designed to help lower member out of pocket costs.
For more information about Compass SmartShopper, please visit www.compasssmartshopper.com
or call 1-800-824-9127.
About Anthem Blue Cross and Blue Shield in New Hampshire
Anthem Blue Cross and Blue Shield is the trade name of Anthem Health
Plans of New Hampshire, Inc., an independent licensee of the Blue Cross
and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem
Insurance Companies, Inc. The Blue Cross and Blue Shield names and
symbols are registered marks of the Blue Cross and Blue Shield
Association. Additional information about Anthem Blue Cross and Blue
Shield in New Hampshire is available at www.anthem.com.
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