Insurance & Technology News
BCAA asks drivers to make the right call during holiday season and choose responsible transportation options
BURNABY, BC, Dec. 20, 2012, 2012 (Canada NewsWire via COMTEX) --
A designated driver, taxi or call for Safe-Ride-Home service are some
ways to get home safely
With festivities in full swing, the
increase in social activities to celebrate the holidays and the New
Year also means an increase in the risk that some drivers will get
behind the wheel of a vehicle after they've become impaired by alcohol
or drugs. The British Columbia Automobile Association (BCAA) and the
BCAA Road Safety Foundation urge party goers to celebrate responsibly
and make transportation arrangements ahead of time in order to get
around town and arrive safely at home.
BCAA recognizes that some Members may find themselves in an unexpected
situation where they're unable to drive for reasons such as medical
treatment, physical injury or consumption of alcohol. As part of its
commitment to improve road safety, BCAA introduced its Safe-Ride-Home
service in 2010, making it a permanent Membership feature.
The Safe-Ride-Home service, available year round, provides one tow home
for a Member and their vehicle per year should they find themselves
unable to drive.
"BCAA is proud to offer this service to our Members," says BCAA
President and CEO, Tim Condon.
The organization understands that a variety of situations that make it
dangerous for someone to drive can happen at any time. "By providing
another safe transportation option, we'd much rather Members call us
for help when they feel they're unable to drive then take a risk and
try to drive anyways which could endanger themselves and other people
on the road," says BCAA Associate Vice President of Road Assist, Ken
BCAA and its Road Safety Foundation also remind party hosts and
businesses that the issue of impaired driving is everyone's
"People attending private functions or socializing at bars and other
alcohol licenced premises may not be thinking about how they're going
to get home," says Cousin. "Party hosts and businesses should be
prepared for this situation with non-alcoholic drinks, designated
drivers, guest accommodations, or other options to prevent impaired
drivers from getting behind the wheel. They should also be prepared to
discuss these alternative transportation options with their friends,
family members and customers."
BCAA and its Road Safety Foundation offer tips to help keep you, your
friends, family members and customers safe on the roads this holiday
Plan your night out - Leave the car at home and take public transit, taxis or arrange for a
designated driver service. You can even call a tow truck company to
take you and your car home. If the party is at a friend's house, plan
to spend the night and drive home the next day after the effects of the
alcohol have fully worn off.
Be a designated driver - Take turns being the designated driver - when it's your turn, stick
to beverages without alcohol.
Be a good host - Have a variety of alcohol-free beverages like pop, juice, or even
trendy "mocktails" on hand. Have some of your guests agree to be
designated drivers and not consume any alcohol. If you're concerned
that any of your guests are impaired, insist they take a taxi or offer
the spare bed or the couch. A disagreement over safety with a friend is
better than risking the alternative.
Role modelling - Parents, remember your kids watch and learn from you. It's important
that you demonstrate safe and healthy driving behaviours at all times.
Never drive impaired.
Call home anytime - Young people celebrating the holidays often won't admit that they or
their friends drink or use drugs. To them, it's worth the risk to drive
or ride with a driver who is impaired rather than deal with an angry
parent. A "family contract" agrees that the kids can call home at any
hour for a safe ride home. Parents, plan a discussion with your kids
about the dangers of driving while impaired.
Drug impairment - Be aware of anyone who is impaired by something other than alcohol,
whether it's medications or illegal drugs such as marijuana, and ensure
they don't drive. Mixing alcohol and drugs can be lethal for all road
For more details about BCAA's Safe-Ride-Home service, visit bcaa.com/saferidehome.
BCAA is one of the most trusted organizations in British Columbia,
serving one-in-four B.C. households. With over 800,000 Members, BCAA
provides an array of award-winning home, auto and travel insurance
products and services, and roadside assistance. Members can also
benefit from CAA Dollar rewards, savings on BCAA insurance products and
exclusive offers at Show Your Card & Save locations throughout the
province. BCAA has a proud history of serving British Columbians for
over 105 years, over $400 million in annual sales, 27 locations and
over 800 employees. BCAA has also received the 2012 J.D. Power and
Associates award for "Highest Customer Satisfaction among Home
Insurance Providers in Western Canada". To learn more about the
benefits of BCAA Membership, visit bcaa.com. For more information on the BCAA Road Safety Foundation visit BCAARoadSafety.com.
SOURCE: British Columbia Automobile Association
To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/December2012/20/c2790.html
SOURCE: British Columbia Automobile Association
Editor's notes: For further information, or to request an interview, please contact:
Niela Melanio BCAA Public Affairs and Media Specialist Office: 604-268-5342 Cell:
[ Back To Insurance Technology's Homepage ]
UPDATED 1:16 PM EST - Mar 08, 2014
Subscribe to eNews
Insurance Technology eNews delivers the latest news impacting technology in the insurance industry each week. Sign up to receive FREE breaking news today!
Insurance Technology RSS