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TMCNet:  GEICO redesigns GEICO app for iPad

[January 01, 2013]

GEICO redesigns GEICO app for iPad

Jan 01, 2013 (Datamonitor via COMTEX) -- Government Employees Insurance Company, or GEICO, an auto insurance company, has redesigned its GEICO app for iPad with a new look.

The app includes new interactive features for GEICO policyholders and iPad users searching for insurance information and helpful tools.

The redesigned GEICO App for iPad customer experience includes one-touch pay, swipe and explore interaction, and interactive insurance charts. Customers can now add pictures of their vehicles and drivers along with viewing policy information and digital ID cards. The app also has a new video tool feature that allows iPad users to watch self-help, how-to-videos by GEICO's NASCAR driver Casey Mears, the company said.

"iPad users are more likely to spend an increased amount of time perusing a site than with any other mobile device," said Steve Smith, GEICO assistant vice president for information technology. "With that in mind, we created the new GEICO app for iPad with quicker access to onscreen information in a visually inspiring format." Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

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