|[January 04, 2013]
Research and Markets: Home Assistance Metrics: Consumer Approaches to Home Emergency Insurance in Spain
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/nw6v9h/home_assistance)
has announced the addition of the "Home
Assistance Metrics: Consumer Approaches to Home Emergency Insurance in
Spain" report to their offering.
Based on a survey of over 1,000 consumers, Home Assistance Metrics:
Consumer Approaches to Home Emergency Insurance in Spain offers detailed
and unique insights into the behaviour of Spanish consumers in the
context of home emergency insurance and assistance.
Comprising both an analytical report and a convenient data annexe in
Excel format, the research quantifies the proportion of consumers in
Spain who hold home emergency insurance, segmented by age, annual
household income, living environment and home ownership status. It also
investigates the types of policy that they buy (i.e. insurance for
electrical emergencies or faults, gas- or boilerrelated insurance,
water- or plumbing-related insurance or a comprehensive policy covering
two or more of these risks), and the distribution channels and
interfaces that they use to take out home assistance policies.
Distribution channels include direct sales by insurance or assistance
companies, sales through electricity, gas or water companies, sales via
insurance aggregators or brokers, and packaging with household insurance
and banking products; distribution interfaces include face-to-face,
online, inbound telephone, outbound telephone and postal sales.
Finally, the report analyses frequency of calls for assistance for home
emergency insurance split not only by age and annual household income
but also by type of policy as defined above, thereby highlighting
importance differences in the propensity to use home assistance policies
by customer group.
Reasons To Buy
- Benchmark your organisation's performance in home emergency insurance
and assistance: given current uptake in Spain, could your company be
selling more of this type of policy
- Identify the demographic segments that are most likely to use their
policies to call for assistance: should these groups be charged more for
their cover than less demanding customers
- Evaluate the opportunities for distributing home emergency insurance
through affinity and corporate partners: to what extent will Spanish
consumers buy through these means
- Assess the apparent willingness of consumers to purchase this form of
cover online; given the types of device that online buyers report using,
what is the scope for marketing more effectively to this audience
- Understand usage of home emergency insurance and assistance in Spain,
how this varies according to a number of variables and what this might
mean for the profitability of your activities in this sector.
For more information visit http://www.researchandmarkets.com/research/nw6v9h/home_assistance
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