|[January 04, 2013]
Nationwide Insurance 'Join the Nation' Campaign's New Commercial Focuses on Making Members Whole
COLUMBUS, Ohio --(Business Wire)--
Today Nationwide Insurance announced it will air a new Join the
Nation television advertisement featuring a family beginning their
day missing literally half of all their personal possessions during the
broadcast of the NFL playoffs on CBS and Fox on Jan. 5. This latest
installment of the company's integrated national marketing campaign
highlights Nationwide's Brand New BelongingsSM offering. In
the event of a covered loss, the Brand New Belongings coverage
reimburses members for the full cost to repair or replace the covered
personal property with new or similar articles to those stolen or
"At Nationwide we don't think our members should have to invest twice
when the things inside their home have been stolen or destroyed," said
Matt Jauchius, Nationwide's Chief Marketing Officer. "We understand that
the things that make a house a home don't lose their value to our
members just because they've had them for a while. In our new
advertising, we're continuing to share with consumers the benefits of
being part of the Nation."
The new 30-second spot was developed in partnership with Durham, North
Carolina-based ad agency McKinney, highlights Nationwide's Brand New
Belongings offering and demonstrates Nationwide's comitment to handling
claims fairly, putting members first.
Through Nationwide's Brand New Belongings option, members can have
personal property repaired or replace it with a comparable new item
without any deduction for depreciation. Nationwide will pay the full
cost of repair or the replacement cost of an identical or comparable
new item, whichever costs less.
Members with Brand New Belongings coverage first receive a check for
the actual cash value (the depreciated amount) of their covered item.
After they purchase a replacement item or have the item repaired, they
simply send the receipt to Nationwide, which will pay them the
Brand New Belongings is an optional coverage offered on Nationwide
Insurance's homeowner, condo and tenant policies.
"The On Your Side promise stands for doing what's right for our
members," Jauchius said. "At Nationwide, we're committed to protecting
what our members care about most and after damage and theft helping to
make them 'whole' again. This is particularly important now as we give
our members confidence that their holiday gifts are protected."
Nationwide's Join the Nation campaign first debuted in July 2012,
focusing on its mutual structure. Nationwide puts members first, because
it doesn't have shareholders.
Actress Julia Roberts provides the voice-over for many creative elements
of Join the Nation, bringing home Nationwide's value proposition
The ad will continue through the NFL playoffs, and rotate into
Nationwide's national broadcast and cable television ad buy.
Nationwide Mutual Insurance Company, based in Columbus, Ohio, is one of
the largest and strongest diversified insurance and financial services
organizations in the U.S. and is rated A+ by both A.M. Best and Standard
& Poor's. The company provides customers a full range of insurance and
financial services, including auto insurance, motorcycle, boat,
homeowners, pet, life insurance, farm, commercial insurance, annuities,
mortgages, mutual funds, pensions, long-term savings plans and specialty
health services. For more information, visit www.nationwide.com.
Nationwide, On Your Side, Join the Nation, and the Nationwide
Framemark are service marks of Nationwide Mutual Insurance Company.
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