|[January 09, 2013]
Banking Analytics and Pricing Pioneer Frank Bria Joins Earnix
NEW YORK --(Business Wire)--
a leading provider of Integrated
Pricing and Customer Analytics™ solutions for banking and insurance,
announced the addition of banking industry veteran Frank Bria as Banking
Professional Services Director. Bria furthers the breadth and depth of
Earnix's already strong banking team in support of the company's
aggressive growth strategy within the banking market.
Bria brings to Earnix over 15 years of experience in the financial
services sector, and is considered a pioneer in banking pricing and
customer analytics, having led one of the industry's first pricing
optimization implementations in 2004. His most recent position was with
CEB TowerGroup as Research Director where he specialized in research and
advised on banking analytics and consumer lending. Areas of expertise
also include data analysis, loss forecasting, marketing analytics, and
technology process design for retail banking.
Commenting on his new position, Frank Bria said, "As an industry analyst
in my past life, I had the opportunity to look under the covers and
learn about analytics solutions in the banking market, along with the
companies behind them. Not only do I see the Earnix solution as the
strongest and most robust available, but the Earnix organization has a
vision that goes well beyond profitability maximization via pricing
alone. Earnix and I have similar views of what is possible if we focus
on the bigger goal in banking --- one that includes pricing optimization
as well as retention and better relationships with banking clients."
Bria added, "I'm looking forward to leverage my experience and passion
for analytics in banking to help Earnix expand its presence in this key
target market by enabling our banking clients to make more informed
customer-centric decisions based on strong analytics."
Prior to TowerGroup, Bria was the founder of Cambio Technologies,
providing software and analytics consulting to the financial services
industry. Earlier in his career, Bria held a number of positions
designing analytics software and providing analytics consulting with
companies that included Response Analytics and Khimetrics/SAP (News - Alert). Bria
began his career as a consultant with Chicago Consulting Actuaries.
In addition to his professional experience, Bria holds a Bachelor and
Master of Science in Mathematics from Brigham Young University and
Purdue University (News - Alert), respectively. He is also a certified Six Sigma Black
Earnix Integrated Pricing and Customer Analytics™ software empowers
financial services companies to predict customer demand and its impact
on business performance, enabling alignment of pricing and products with
changing market dynamics. Earnix combines risk and demand modeling with
real-time connectivity to core operational systems, bringing the power
of analytic-driven decisions to every customer interaction. Banks and
insurers rely on Earnix solutions to optimize deposit, loan, and policy
prices. For more information visit www.earnix.com.
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