[January 09, 2013]

Banking Analytics and Pricing Pioneer Frank Bria Joins Earnix

Earnix, a leading provider of Integrated Pricing and Customer Analytics™ solutions for banking and insurance, announced the addition of banking industry veteran Frank Bria as Banking Professional Services Director. Bria furthers the breadth and depth of Earnix's already strong banking team in support of the company's aggressive growth strategy within the banking market.

Bria brings to Earnix over 15 years of experience in the financial services sector, and is considered a pioneer in banking pricing and customer analytics, having led one of the industry's first pricing optimization implementations in 2004. His most recent position was with CEB TowerGroup as Research Director where he specialized in research and advised on banking analytics and consumer lending. Areas of expertise also include data analysis, loss forecasting, marketing analytics, and technology process design for retail banking.

Commenting on his new position, Frank Bria said, "As an industry analyst in my past life, I had the opportunity to look under the covers and learn about analytics solutions in the banking market, along with the companies behind them. Not only do I see the Earnix solution as the strongest and most robust available, but the Earnix organization has a vision that goes well beyond profitability maximization via pricing alone. Earnix and I have similar views of what is possible if we focus on the bigger goal in banking --- one that includes pricing optimization as well as retention and better relationships with banking clients."

Bria added, "I'm looking forward to leverage my experience and passion for analytics in banking to help Earnix expand its presence in this key target market by enabling our banking clients to make more informed customer-centric decisions based on strong analytics."

Prior to TowerGroup, Bria was the founder of Cambio Technologies, providing software and analytics consulting to the financial services industry. Earlier in his career, Bria held a number of positions designing analytics software and providing analytics consulting with companies that included Response Analytics and Khimetrics/SAP (News - Alert). Bria began his career as a consultant with Chicago Consulting Actuaries.

In addition to his professional experience, Bria holds a Bachelor and Master of Science in Mathematics from Brigham Young University and Purdue University (News - Alert), respectively. He is also a certified Six Sigma Black Belt.

About Earnix

Earnix Integrated Pricing and Customer Analytics™ software empowers financial services companies to predict customer demand and its impact on business performance, enabling alignment of pricing and products with changing market dynamics. Earnix combines risk and demand modeling with real-time connectivity to core operational systems, bringing the power of analytic-driven decisions to every customer interaction. Banks and insurers rely on Earnix solutions to optimize deposit, loan, and policy prices. For more information visit www.earnix.com.

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