|[January 10, 2013]
UnitedHealthcare Offers $60,000 Prize as Part of Global Competition to Identify Solutions to Improve People's Health
LAS VEGAS --(Business Wire)--
UnitedHealthcare announced at the 2013 International Consumer
Electronics Show (CES (News - Alert)) an open innovation initiative that invites people
around the world to submit new solutions that will enhance the health
system and help people lead healthier lives.
The "Breakthrough Health Tech Challenge" aims to tap the creativity of
innovators worldwide, both within and beyond the health care industry,
to bring concepts and solutions that help address some of the greatest
challenges facing the health system. This "crowdsourcing" challenge
seeks ideas on how common consumer technologies or devices, including
video game systems and mobile phones, can be used in new ways to serve
people by helping them address their chronic conditions such as
diabetes, heart disease and obesity.
Details of the challenge and a submission form can be found at www.ceshealth.com.
Ideas are being accepted through April 8, with the winning submission
earning a $60,000 prize.
"We believe this groundbreaking challenge will inspire new ideas and
concepts that could serve as breakthrough solutions to improving
people's health and the health care system," said Gail Boudreaux, CEO of
UnitedHealthcare, a UnitedHealth Group (NYSE: UNH) company. "By engaging
people from around the globe, we will be able to identify new thinking
that focuses on solutions that promote health, prevent disease and
improve medical care."
This contest is the latest in a series of open innovation challenges
that UnitedHealth Group and its various businesses have launched since
mid-2012. These challenges have generated an array of unique ideas and
concepts for implementation.
"Innovative ideas can come from anywhere, including from people outside
the health system," said Boudreaux. "The world's largest consumer
technology trade show is an ideal venue to launch this unique
opportunity for people worldwide to think creatively and help drive
health care innovation."
UnitedHealthcare has a deep history and commitment to developing
innovative solutions that enhance the health system and help people live
healthier lives, including:
myHealthcare Cost Estimator - This online and mobile tool gives
consumers the transparency they need to understand health care costs
and quality for specific physicians and hospitals; enables them to
compare costs and quality of alternative treatments; and provides
personalized out-of-pocket cost estimates based on current benefits,
applicable network discounts and health financing accounts.
Health4Me - This powerful mobile app helps UnitedHealthcare
plan participants on the go find in-network doctors, benefit
information and claim status.
Senior Digital Journey - By better understanding how
individuals experience health care and insurance, UnitedHealthcare is
gaining insights in how to change its service delivery to fit the
behavior, needs and desires of the people it serves.
UnitedHealthcare Community Rewards™ - This program rewards
children with points for healthy habits such as visiting their doctors
regularly for checkups or brushing their teeth. Then they are able to
redeem the points for valuable rewards such as a camera or a bicycle.
For more on UnitedHealthcare's presence at CES and the company's booth,
fitness challenges and speaking engagements, visit www.ceshealth.com
or follow @CESHealth
on Twitter (News - Alert).
is dedicated to helping people nationwide live healthier lives by
simplifying the health care experience, meeting consumer health and
wellness needs, and sustaining trusted relationships with care
providers. The company offers the full spectrum of health benefit
programs for individuals, employers and Medicare and Medicaid
beneficiaries, and contracts directly with more than 650,000 physicians
and care professionals and 5,000 hospitals nationwide. UnitedHealthcare
serves more than 38 million people and is one of the businesses of
UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and
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