Insurance & Technology News
Motor City Descends on the Desert: Barrett-Jackson Draws Chrysler Group's SRT Brand as Sponsor
SCOTTSDALE, AZ, Jan 10, 2013 (MARKETWIRE via COMTEX) --
The World's Greatest Collector Car Auctions(TM) will import one more
crown jewel from Detroit this year -- Chrysler Group LLC's Street and
Racing Technology (SRT) brand as its third major American Automotive
Chrysler Group's SRT brand joins Ford and GM with displays,
interactive demonstrations and media events throughout the auction
Jan. 13-20 at WestWorld in Scottsdale. This marks the first year each
of the "Big Three" American automotive manufacturers are major
sponsors at Barrett-Jackson.
"We are thrilled to formally welcome Chrysler Group's SRT brand to
the Barrett-Jackson family," said Craig Jackson, Chairman and CEO of
Barrett-Jackson. "Chrysler Group has long been center stage on our
auction block, now it will be part of our interactive fan experience
as well. This is a spectacular indication of the health of the
American automotive industry."
The sponsorship agreement includes presence at all of
Barrett-Jackson's 2013 events. Financial terms of the agreement will
not be disclosed.
For more information about Barrett-Jackson and to purchase tickets to
the event, visit www.barrett-jackson.com or call (480) 421-6694.
About Barrett-Jackson Auction Company
Established in 1971 and
headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in
providing products and services to classic and collector car owners,
astute collectors and automotive enthusiasts around the world. The
company produces "The World's Greatest Collector Car Auctions(TM)" in
Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Orange
County, Calif. Barrett-Jackson also endorses a one-of-a-kind
collector car insurance offering for collector vehicles and other
valued belongings. For more information about Barrett-Jackson, visit
http://www.barrett-jackson.com or call (480) 421-6694.
The Chrysler Group's Street and Racing Technology (SRT)
brand uses a successful product development formula featuring five
proven hallmarks: awe-inspiring powertrains; outstanding ride,
handling and capability; benchmark braking; aggressive and functional
exteriors and race-inspired and high-performance interiors to remain
true to its performance roots.
The SRT lineup in the 2013 model year features five vehicles that are
world-class performance contenders and bring the latest in safety
technologies and creature comforts. The Chrysler 300 SRT8, Dodge
Challenger SRT8 392, Dodge Charger SRT8 and Jeep Grand Cherokee SRT8
are joined by the SRT flagship Viper and Viper GTS models, which are
making their highly anticipated return to the high-performance sports
Follow SRT and Chrysler Group news and video on:
Chrysler media site: http://media.chrysler.com
Twitter: www.twitter.com/drivesrt or www.twitter.com/chrysler
YouTube: http://www.youtube.com/drivesrt or
Chrysler Connect blog:
JMPR Public Relations / (818) 992-4353
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UPDATED 3:30 PM EST - Mar 10, 2014
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