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TMCNet:  Motor City Descends on the Desert: Barrett-Jackson Draws Chrysler Group's SRT Brand as Sponsor

[January 10, 2013]

Motor City Descends on the Desert: Barrett-Jackson Draws Chrysler Group's SRT Brand as Sponsor

SCOTTSDALE, AZ, Jan 10, 2013 (MARKETWIRE via COMTEX) -- The World's Greatest Collector Car Auctions(TM) will import one more crown jewel from Detroit this year -- Chrysler Group LLC's Street and Racing Technology (SRT) brand as its third major American Automotive sponsor.

Chrysler Group's SRT brand joins Ford and GM with displays, interactive demonstrations and media events throughout the auction Jan. 13-20 at WestWorld in Scottsdale. This marks the first year each of the "Big Three" American automotive manufacturers are major sponsors at Barrett-Jackson.

"We are thrilled to formally welcome Chrysler Group's SRT brand to the Barrett-Jackson family," said Craig Jackson, Chairman and CEO of Barrett-Jackson. "Chrysler Group has long been center stage on our auction block, now it will be part of our interactive fan experience as well. This is a spectacular indication of the health of the American automotive industry." The sponsorship agreement includes presence at all of Barrett-Jackson's 2013 events. Financial terms of the agreement will not be disclosed.

For more information about Barrett-Jackson and to purchase tickets to the event, visit or call (480) 421-6694.

About Barrett-Jackson Auction Company Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces "The World's Greatest Collector Car Auctions(TM)" in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Orange County, Calif. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit or call (480) 421-6694.

About SRT The Chrysler Group's Street and Racing Technology (SRT) brand uses a successful product development formula featuring five proven hallmarks: awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors and race-inspired and high-performance interiors to remain true to its performance roots.

The SRT lineup in the 2013 model year features five vehicles that are world-class performance contenders and bring the latest in safety technologies and creature comforts. The Chrysler 300 SRT8, Dodge Challenger SRT8 392, Dodge Charger SRT8 and Jeep Grand Cherokee SRT8 are joined by the SRT flagship Viper and Viper GTS models, which are making their highly anticipated return to the high-performance sports car market.

Follow SRT and Chrysler Group news and video on: SRT site: Chrysler media site: Twitter: or YouTube: or Chrysler Connect blog: Streetfire: Corporate website: Media Contacts Media Contacts: Sanaz Marbley Allyson Molina JMPR Public Relations / (818) 992-4353 Email Contact Email Contact Stacy Pearson Tiffany Shultz UP Agency (602) 577-6888 Email Contact Email Contact SOURCE: Barrett-Jackson id=97B34EAD1A129D20 id=2A394C556168E428 id=2DD7FDB56B59DD2E id=487A20259200F63C

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