Insurance Technology Industry News

TMCNet:  Anthem Blue Cross and Blue Shield Announces Winners of the Get Active, Get Fit School Challenge

[January 10, 2013]

Anthem Blue Cross and Blue Shield Announces Winners of the Get Active, Get Fit School Challenge

DENVER --(Business Wire)--

Anthem Blue Cross and Blue Shield in Colorado today announced the winners of the Get Active, Get Fit School Challenge. An effort between Anthem and Radio Disney (News - Alert), Get Active, Get Fit is designed to motivate kids and families to achieve fitness together by engaging in fun activities. In order to successfully complete the challenge, students had to be active for a minimum of 40 of the 55 days during the event, which ran from Oct. 1, 2012 through Nov. 24, 2012.

The 20 schools with the highest percentage of participation in the program have won a live dance party at their school hosted by Radio Disney. Five schools that completed the challenge were awarded new gym equipment packages valued at $500 through a random drawing.

"Helping children understand why it's important to live a healthy lifestyle and showing them fun ways to introduce activity into their daily routine goes a long way toward creating positive habits for the future," said Anthem Blue Cross and Blue Shield president Mike Ramseier.

According to the Centers for Disease Control and Prevention, approximately 17 percent (or 12.5 million) of children and adolescents aged 2-19 years are obese. Since 1980, obesity prevalence among children and adolescents has nearly tripled.

In 2012, the event's second year in Colorado, the challenge was completed by nearly 32,000 children at 79 elementary schools. Nearly 384,000 students nationwide signed up to participate in this year's Get Active, Get Fit School Challenge in Colorado, Georgia, New Hampshire, Ohio, Upstate New York, Virginia and Wisconsin.

Here's the complete list of winners:

Dance Parties
Bradford Elementary - Litleton

Eiber Elementary - Lakewood
Running Creek Elementary - Elizabeth
CMS Community School - Denver
Summit View Elementary - Highlands Ranch
Hayden Valley Elementary - Hayden
Cory Elementary - Denver
Burlington Elementary - Longmont
College View Elementary - Denver
Palmer Elementary - Denver
Carson Elementary - Denver
Colfax Elementary - Denver
Olathe Elementary School - Olathe
Highland Elementary School - Littleton
Center for Early Education - Denver
Indian Peaks Charter School - Granby
Pueblo School for Arts & Science - Pueblo
Silver Creek Elementary - Thornton
Pioneer Elementary School - Parker
Beulah School of Natural Sciences - Beulah

Gym Equipment Packages:
Running Creek Elementary - Elizabeth
Hayden Valley Elementary - Hayden
Beulah School of Natural Sciences - Beulah
Cesar Chavez Academy - Denver
Cowell Elementary School - Denver

About Anthem Blue Cross and Blue Shield in Colorado

Anthem Blue Cross and Blue Shield is the trade name of Rocky Mountain Hospital and Medical Service, Inc., an independent licensee of the BlueCross BlueShield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the BlueCross BlueShield Association. Additional information about Anthem Blue Cross and Blue Shield in Colorado is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook (News - Alert) at www.facebook.com/HealthJoinIn, or visit our YouTube (News - Alert) channel at www.youtube.com/healthjoinin

About Radio Disney

Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Justin Bieber, Taylor Swift (News - Alert), One Direction, Katy Perry, Cody Simpson, Carly Rae Jepsen and Cher Lloyd. The network is available on 31 owned terrestrial radio stations and is also available via RadioDisney.com, Sirius XM satellite radio on channel 79, iTunes Radio Tuner, mobile phones, the Radio Disney iPhone and Android (News - Alert) Apps, and the Radio Disney Facebook page.


[ Back To Insurance Technology Homepage's Homepage ]

FREE Insurance Technology enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!