Insurance & Technology News
Costco Auto Program and GM Offer: Sales Nearly Triple Previous Promotion
San Diego, CA, Jan 31, 2013 (PRWeb.com via COMTEX) --
The Costco Auto Program today announced the outcome of its most-recent offer with General Motors. Preliminary sales results for the Chevrolet, Buick and GMC Special Offer indicate the number of eligible vehicles sold is more than 15,000 - nearly triple the final sales results of last winter's promotional offer from the Costco Auto Program and GM.
The Chevrolet, Buick and GMC Special Offer took place Oct. 2, 2012, through Jan. 2, 2013. During the promotional period, Costco members were able to purchase select 2012 and 2013 Chevrolet, Buick and GMC models at GM Preferred Pricing, in addition to receiving all publicly available rebates and incentives. Moreover, Costco members who made an eligible purchase qualified to receive a $500 Costco Cash Card after completing a Costco Auto Program member satisfaction survey.
"The Chevrolet, Buick and GMC Special Offer exceeded our expectations but we're not surprised by it," said John Gleason, Costco Services Manager. "Costco makes every effort to ensure members receive a great value and exceptional service. The results clearly show our members recognize the great values the Costco Auto Program delivers."
The Costco Auto Program attributes the offer's overall success to several factors; including, the diverse selection and popularity of eligible vehicles, comprehensive messaging to Costco members, national public relations efforts and word-of-mouth.
Eligible 2012 and 2013 models included the Buick: Enclave, LaCrosse and Verano; Chevrolet: Camaro (excluding ZL1), Cruze, Equinox, Malibu, Silverado and Traverse; and GMC: Acadia, Sierra and Terrain.
Adding to their consumer appeal, several models received multiple industry accolades. Two notable models being the 2012 Chevrolet Cruze and 2012 Buick Enclave, which earned top safety ratings from both the Insurance Institute for Highway Safety (IIHS) and National Highway Traffic Safety Administration (NHTSA).
Marketing and Public Relations
Using vehicle displays, the company's most prominent method for promoting their services at warehouses, eligible GM vehicles were displayed at warehouses throughout the promotional period. Signage placed on and around the vehicles provided details about the offer. Costco members also received information about the offer in print and online marketing materials, such as The Costco Connection magazine, Costco News emails and the Costco Auto Program e-newsletter.
The Costco Auto Program shared details about the offer with news outlets across the U.S. National coverage informed Costco members about the offer and helped generate awareness about the program.
Lastly, members who have used the Costco Auto Program in the past play a major part in generating awareness about the program's benefits. To ensure member satisfaction, the Costco Auto Program surveys members who use the program. More than 96 percent of members surveyed said they would recommend this service to friends and family.
The Costco Auto Program provides members with everyday savings on automobiles, boats, motorcycles and powersports products. To ensure superior customer service, the Costco Auto Program trains and certifies qualified dealerships on the program's process and procedures before they are given the opportunity to work with Costco members. More than 3,000 dealerships around the country participate in the program. Costco members also have access to online tools to research vehicles they are interested in, locate a participating dealer near them and purchase a vehicle at a low, prearranged price.(1)
To learn more about the Costco Auto Program, visit http://www.CostcoAuto.com or call 877-746-7422.
About Costco Auto Program
The Costco Auto Program is recognized as a leading member auto buying program in the industry, offering prearranged pricing and a first-class buying experience on new vehicles, Factory-Certified Pre-Owned vehicles, boats, motorcycles and powersports products to more than 40 million U.S. Costco members. Members and dealers rate the program's value and service the highest in the industry. The Costco Auto Program is operated by Affinity Auto Program, which has been managing the program since its inception in 1989. Last year alone, Costco members purchased more than 270,000 vehicles through the program.
About General Motors
General Motors Co. and its partners produce vehicles in 30 countries, and the company has leadership positions in the world's largest and fastest-growing automotive markets. GM's brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.
1 Costco and its affiliates do not sell automobiles, boats, motorcycles or powersports products nor negotiate individual transactions. A participation fee has been paid by the dealers participating in the Costco Auto Program. All new cars arranged for sale are subject to availability and a price prearranged with the participating franchised new car dealer participating in the Costco Auto Program. Certain vehicles may be excluded from the program. Actual savings may vary based on vehicle purchased, dealer and location.
Read the full story at http://www.prweb.com/releases/CostcoAutoProgram/GM/prweb10381809.htm
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UPDATED 2:27 PM EST - Dec 11, 2013
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