|[February 11, 2013]
Anthem Blue Cross and Blue Shield Working to Improve Health throughout Missouri
ST. LOUIS --(Business Wire)--
With roots dating back to 1936, Anthem Blue Cross and Blue Shield in
Missouri (Anthem) has a proud tradition of serving not only its members,
but also the broader community. In 2012, this legacy continued as the
health insurer, its charitable foundation and local associates
contributed more than $2.1 million and hundreds of volunteer hours to
vital organizations and causes across the state.
"More than one million Missouri residents - and about 1-in-3 Americans -
carry a Blue Cross and Blue Shield card," said Steve Martenet, president
of Anthem. "We understand how health causes impact people at a very
personal level, and that's why we're working hard to ensure quality,
affordable health care solutions remain within reach for businesses,
families, individuals and seniors. As an important part of our daily
mission, we're also honored to be able to support local and national
organizations that are making a difference and improving the quality of
life in our state."
Through its State Health Index - a compilation of public health measures
- and Healthy Generations grant program, Anthem Blue Cross and Blue
Shield and its foundation work to identify the health issues most in
need of attention and then direct charitable support and volunteer
efforts toward improving those areas. Major areas of focus for Anthem in
2012 included promoting active lifestyles and working to reduce the
devastating impact of chronic illnesses, such as diabetes, heart disease
and cancer on Missouri children, adults and seniors.
Key areas of support included:
Smoking Cessation - American Lung Association;
Childhood Obesity - GO! St. Louis, Girls on the Run;
Cancer - Komen Race for the Cure, St. Louis;
Physical Activity - Paralyzed Veterans Association;
Flu immunizations - Missouri Botanical Gardens;
Cystic Fibrosis - Cystic Fibrosis Foundation.
Premature births - March of Dimes
Grants provided by the Anthem Blue Cross and Blue Shield Foundation in
$30,000 to Food Outreach for cancer patients.
$20,000 to Eye Care Charity of Mid-America for vision screening.
$50,000 to City of St. Louis Department of Health for Small Changes
program on physical activity and nutrition.
Missouri communities also benefit from grants made by Anthem Blue Cross
and Blue Shield's parent company to national and regional organizations,
such as Boys & Girls Clubs of America, American Cancer Society and OASIS
Formal grants and sponsorships are supplemented by informal haritable
activities and donation drives organized by Anthem Blue Cross and Blue
Shield's offices and business units over the course of the year.
Beneficiaries of these efforts include: American Heart Association's
Wear Red Day, St. Louis Area Foodbank volunteer days, and KidSmart
school supply drive. Missouri associates also proudly serve as community
volunteers and board members for a broad range of non-profits.
On an annual basis, Anthem's local associates enthusiastically support
two of the parent company's signature social responsibility programs:
Community Service Day and Associate Giving Campaign.
Community Service Day - On April 28, 2012, company associates and
their families also volunteered at community organizations throughout
Missouri during the company's Community Service Day. Taking place at
eight sites throughout the state, the annual effort benefitted
nonprofits dedicated to improving the quality of life in local
communities, including Edgewood Children's Center, Mary Ryder Home,
Southeast MO Food Bank and Ozarks Food Harvest.
Associate Giving Campaign - Each November, Anthem Blue Cross and
Blue Shield associates make one time contributions and ongoing pledges
to health-focused charities through the company's Associate Giving
Campaign. The six charities in the 2011-2012 campaign were: American
Cancer Society, American Red Cross, Community Health Charities, Feeding
America, St. Jude Children's Research Hospital, and United Way.
Contributions made through the campaign are backed by a 50 percent match
from the Anthem Blue Cross and Blue Shield Foundation, bringing the
total paid out to Missouri charities in 2012 to more than $289,000.
"The health causes we are supporting are not quick-fix issues," said
Martenet. "However, our hope is that by improving the lives of
individuals we can make inroads on the major health challenges of our
time and create brighter futures for families across the state."
About Anthem Blue Cross and Blue Shield in Missouri
In Missouri (excluding 30 counties in the Kansas City area) Anthem Blue
Cross and Blue Shield is the trade name for RightCHOICE® Managed Care,
Inc. (RIT), Healthy Alliance® Life Insurance Company (HALIC), and HMO
Missouri, Inc. RIT and certain affiliates administer non-HMO benefits
underwritten by HALIC and HMO benefits underwritten by HMO Missouri,
Inc. RIT and certain affiliates only provide administrative services for
self-funded plans and do not underwrite benefits. Independent licensees
of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered
trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue
Shield names and symbols are registered marks of the Blue Cross Blue
Shield Association. Additional information about Anthem Blue Cross and
Blue Shield in Missouri is available at www.anthem.com.
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About Anthem Blue Cross and Blue Shield Foundation
Through charitable grant making, the Anthem Blue Cross and Blue Shield
Foundation LLC, an independent licensee of the Blue Cross and Blue
Shield Association, promotes Anthem's inherent commitment to enhance the
health and well-being of individuals and families in communities that
Anthem Blue Cross and Blue Shield serves. The Foundation focuses its
funding on strategic initiatives that address and provide innovative
solutions to health care challenges, as well as promoting the Healthy
Generations Program, a multi-generational initiative that targets
specific disease states and medical conditions. These include: prenatal
care in the first trimester, low birth weight babies, cardiac morbidity
rates, long term activities that decrease obesity and increase physical
activity, diabetes prevalence in adult populations, adult pneumococcal
and influenza vaccinations and smoking cessation. The Foundation also
coordinates the company's annual associate giving campaign and its
parent foundation provides a 50 percent match of associates' campaign
pledges. ®ANTHEM is a registered trademark of Anthem Insurance
Companies, Inc. The Blue Cross and Blue Shield names and symbols are
registered marks of the Blue Cross and Blue Shield Association.
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