|[February 20, 2013]
Nationwide Financial to Advisors: "Let's Face It Together"
COLUMBUS, Ohio --(Business Wire)--
Nationwide Financial today launched a new trade advertising campaign
aimed at helping financial
advisors tackle the key retirement planning challenges their clients
face every day. The integrated print and online campaign, titled "Let's
Face It Together," brings to light client fears and phobias that are
based on relevant, real-world issues clients struggle to discuss with
their financial advisors.
"The last four years of volatility have taken a toll on clients'
psyches, and while the markets are beginning to recover, clients
haven't," said Bill Burke, Senior Vice President of Brand Marketing for
Nationwide Financial. "On top of this, even more complex and emotional
issues come into play when they are planning
for retirement. Issues like outliving their assets, managing health
care and long term care costs, and the uncertainty surrounding Social
Security ad taxes. Advisors are seeing their role expand beyond just
being a financial expert - they now need to be part expert, part coach
and part psychologist. This campaign is an articulation of Nationwide
Financial's ability to break down and simplify these complex issues for
advisors and help their clients prepare for and live in retirement."
The campaign, which launches the week of Feb. 18, 2013, will be featured
in select business and trade print publications, niche advisor- and
consultant-targeted publications, and financial websites.
"Over the past year, we have spent time looking at how the retirement
landscape is changing, how it is affecting our target advisors and how
Nationwide Financial's core values of being a thoughtful and trusted
strategic partner play a role in that dynamic," said Matt Jauchius,
Nationwide's Chief Marketing Officer. "We see 'Let's Face It Together'
as our way of speaking directly to our advisors and addressing the
complex issues they face. At the same time, the campaign is an extension
of our enterprise marketing strategy of focusing on our mutual values
and highlighting Nationwide's ability to help people prepare for the
Nationwide Mutual Insurance Company, based in Columbus, Ohio, is one of
the largest and strongest diversified insurance and financial services
organizations in the U.S. and is rated A+ by both A.M. Best and Standard
& Poor's. The company provides customers a full range of insurance and
financial services, including auto insurance, motorcycle, boat,
homeowners, pet, life insurance, farm, commercial insurance, annuities,
mortgages, mutual funds, pensions, long-term savings plans and specialty
health services. For more information, visit www.nationwide.com.
Nationwide, Nationwide Financial and the Nationwide framemark are
service marks of Nationwide Mutual Insurance Company.
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