|[February 21, 2013]
Minnesota Life Group Insurance is First to Offer Mobile-Optimized Self Service Site
ST. PAUL, Minn. --(Business Wire)--
In response to customers' growing use of mobile devices, Minnesota Life
Insurance Company is the first group life insurer to provide mobile
access to its transactional site.
Minnesota Life partnered with Usablenet,
a mobile and multichannel platform company, to provide mobile access to LifeBenefits.com
where group life insurance enrollees can view their accounts.
"We want our clients to be able to check their life insurance when they
think of it," said Adam
Taylor, manager, Client Technology. "They no longer have to try to
remember to make changes the next time they sit at their PCs.
"We've also made it easy for users to request email reminders to conduct
important transactions wherever they are," he added.
Using Minnesota Life's mobile-optimized site, users can view their
accounts and also have theoption to transfer to the transaction page on
the full site. The company's group life insureds typically enter their
accounts with a personal user ID and password or a secure single sign on
from their employers' sites.
After launching the site in 2012, Minnesota Life plans to further expand
the breadth of mobile-optimized site features.
"The way people access the internet has fundamentally changed with the
rise of smartphones and tablets," said Usablenet Chief Marketing Officer
Carin van Vuuren. "Consumers want the flexibility to accomplish key
tasks while on-the-go, without being limited to the desktop. Minnesota
Life addresses that need with its mobile-optimized site."
The Group Insurance Division of Minnesota Life, a subsidiary of Securian
Financial Group, consistently is a leader in providing technology that:
improves access for insureds,
streamlines management for HR departments and
reduces costs for employers.
Minnesota Life's technology leadership emerged in the late-1990s with
online enrollment and was first in the large case industry to use
electronic signatures, conduct real-time underwriting and introduce live
chat with customer service representatives.
About Securian Financial Group
Since 1880, Securian
Financial Group and its affiliates have provided financial security
for individuals and businesses in the form of insurance, investments and
retirement plans. It is the holding company parent of a group that
Life Insurance Company and Securian Life Insurance Company, a New
York-admitted insurer. All three companies are headquartered in St.
Usablenet is a global technology leader for
mobile and multi-channel customer engagement. Usablenet's powerful
platform enables leading companies in all sectors to create compelling
experiences for their customers across multiple channels, including
mobile, tablet, social, and in-store kiosk. Founded in 2000, Usablenet
is a private company headquartered in New York City with offices in Los
Angeles, Italy and London. http://www.usablenet.com or
on Twitter (News - Alert) @Usablenet.
DOFU - 02-2013
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