RedPoint Global Joins Teradata Partner Program to Offer Multichannel Marketing Campaign Management
WELLESLEY HILLS, MA, Feb 28, 2013 (MARKETWIRE via COMTEX) --
RedPoint Global Inc., a leading provider of marketing campaign
management and data management software, announced today that it has
joined the Teradata Partner Program in order to provide multichannel
marketing campaign management capabilities to joint customers in the
Teradata National Accounts market.
The RedPoint Convergent Marketing Platform(TM) enables brands to
optimize their customer's experience. In addition to
business-to-consumer campaign management, the platform includes
robust data management capabilities to deliver accurate and
consistent customer information from structured and unstructured
data. As a result, companies are able to better identify, segment,
target and attract customers, and deliver more effective campaigns.
With this partnership, RedPoint Global will enable companies across
several industries -- including retail, financial services,
insurance, healthcare, consumer goods, energy, media,
telecommunications, utilities and others -- to define and execute
complex marketing campaigns, maintain a dialogue with their customers
and run on an infrastructure that will scale and perform as their
customer base grows. As the RedPoint Convergent Marketing Platform
accesses Teradata databases directly, customers will be able to fully
utilize the power of Teradata for their marketing campaigns.
"The intersection of the marketing function with big data means
companies now have more channels and more data about customers than
ever before that they must manage to effectively reach them," said
Dale Renner, CEO of RedPoint Global. "The combination of RedPoint and
Teradata means companies can deploy complex multichannel marketing
campaigns using a trusted source of customer data on a highly
scalable, high performing platform."
About RedPoint Global
RedPoint Global provides the only marketing
platform that delivers a 360 degree view of customers and enables a
continuous dialogue with them. Unlike other products that only
perform campaign management, RedPoint solves the data problem for
marketers and customer engagement teams with embedded best-in-class
data quality and integration capabilities. The result is better
customer experience outcomes. For more information please visit
www.redpoint.net or email firstname.lastname@example.org.
Chuck Tanowitz or Ruth Bazinet
Fresh Ground, Inc.
SOURCE: RedPoint Global
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