[February 28, 2013]

Eastbridge's Latest Report Examines Enrollment Practices in Today's Voluntary Market

It has always been true that the enrollment can make or break a voluntary case. If the enrollment does not achieve good participation and retention, then the time and effort taken to sell the case isn't worth much. But, today, the situation has become even more complex. Brokers, employers and employees are all demanding more and varied options for enrollment and education. Carriers must step up and meet these demands in order to be competitive.

Eastbridge's 2013 Enrollment Practices for Voluntary Products report takes a look at 21 carriers' current enrollment practices and, where appropriate compares the findings to those from the 2006 and 2009 studies. The report provides insight on the following issues:

• Enrollment setup and management
• Enrollment differentiation
• Enrollment methods
• Enroller sources and compensation
• Enrollment support, including use of call center, laptop, web, and telephonic enrollments
• Post-enrollment services, including re-enrollments

With this information, carriers can enhance or fine-tune their enrollment strategies to better meet the demands of both employers and employees and differentiate their company from competitors.

The report is now available for purchase for $3,000. More information about the report, including the table of contents, is available on Eastbridge's website. To purchase the report, e-mail us at info@eastbridge.com or phone (860) 676-9633.

Eastbridge Consulting Group, Inc. is a marketing advisory firm serving insurance and financial services organizations in the United States and Canada.

[ Back To Insurance Technology's Homepage ]