[March 19, 2013]

The Cambridge Organization Launches "INSURANCE MATTERS" On 77 WABC in New York

Richard Lehrer and Arthur Grutt, principals of the Cambridge Organization, believe too few people are given sufficient knowledge about the insurance they purchase and own.

They ask "If insurance protects our families, incomes and health, why does it seem so confusing " And with more than half of the 30 million Gen X and Y households being uninsured, with baby boomers concerned about outliving their incomes and the costs of long term care, "where does one find access to unbiased information "

Further disturbing findings include that one third of married women do not own life insurance despite the fact that 7 in 10 households are dual-income households, and that nearly 30% of wives earn more than their husbands.

Beginning Tuesday March 19th, Cambridge begins a radio campaign on 77 WABC entitled "INSURANCE MATTERS", which will air for more than 4 months. Lehrer and Grutt will also appear as exclusive guests on the popular Laura Smith Program on weekends at 77 WABC. The Laura Smith Program features expert advice and listener call-ins which allo for direct call in Q&A on these important issues, and their appearances will be on Sunday, April 7th, May 5th and June 2nd.

Among many important topics, listeners will learn how and when to consider appropriate insurance products either thru work or individually; how rates are determined; how long term care insurance protects your savings and 401k accounts; how consumers with prior health issues including heart, cancer and diabetes can now secure coverage.

They will also be able to phone in and speak with the Cambridge experts.

Lehrer stated, "Most people purchase a policy and tuck it away in their file cabinet…where it sticks to the plastic it was delivered in." He continued "Rarely does one's agent stay in touch to see if their life has changed: a new child, new job, or a beneficiary change. Agents have a responsibility to stay connected with their clients and we are going to make sure that happens."

Noted Grutt, "The Health Care Affordability Act is causing confusion for business owners regarding penalties if "Affordable" and "60% Minimum Value" coverage is not offered. Employers want to know if their current health plans are complaint with the new laws Cambridge has dissected the thousands of pages of legislation and converted the confusion into clear and actionable information."

For solutions, answers and to our view case studies; visit the Cambridge web site at www.camlife.com

Formed in 1989, Cambridge is an independent insurance brokerage providing coverage and consultation to over 1,700 businesses and individuals. Although insurance planning can be an intimidating process, we educate our clients so they can make informed decisions on how best to protect themselves and their families. Clients look to Cambridge for an objective and trusted advisor.

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