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TMCNet: Bharat Book Bureau: Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Italy

[March 20, 2013]

Bharat Book Bureau: Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Italy

(M2 PressWIRE Via Acquire Media NewsEdge) Based on a survey of over 1,000 consumers, Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Italy offers new insights into the current development and future prospects of insurance aggregators in Italy.
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It examines the degree to which Italian consumers research and purchase any kind of insurance online plus the size of the available market for the key products of motor and household insurance, as defined by new customers and switchers; it then analyses the distribution channels and interfaces used for acquiring these policies in Italy, highlighting both the share of aggregators and the share of online sales in general, including indicators for the speed at which these are growing.

Moreover, it investigates the extent to which online insurance buyers in Italy are using tablet computers or mobile phones for this purpose, as opposed to regular laptop or desktop computers, and establishes whether propensity to use aggregators is influenced by age and / or annual household income. In addition, it benchmarks the performance of eight of the leading insurance comparison sites in Italy in terms of awareness levels, conversion rates and sales.

For many analyses, the latest data for 2012 is compared with that from a previous survey undertaken on the same subject in 2008 to show how the environment for insurance aggregators has evolved over time.

For more information kindly visit : http://www.bharatbook.com/insurance-market-research-reports/aggregation-metrics-consumer-approaches-to-online-insurance-comparison-sites-in-italy.html CONTACT: Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: https://twitter.com/researchbook Follow us on Linkedin : http://www.linkedin.com/company/bharat-bo ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.com on the world wide web. Inquiries to info@m2.com)).

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