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Bharat Book Bureau: Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Poland
(M2 PressWIRE Via Acquire Media NewsEdge) Based on a survey of over 1,000 consumers, Aggregation Metrics: Consumer Approaches to Online Insurance Comparison Sites in Poland offers new insights into the current development and future prospects of insurance aggregators in Poland.
It examines the degree to which Polish consumers research and purchase any kind of insurance online plus the size of the available market for the key products of motor and household insurance, as defined by new customers and switchers; it then analyses the distribution channels and interfaces used for acquiring these policies in Poland, highlighting both the share of aggregators and the share of online sales in general, including indicators for the speed at which these are growing.
Moreover, it investigates the extent to which online insurance buyers in Poland are using tablet computers or mobile phones for this purpose, as opposed to regular laptop or desktop computers, and establishes whether propensity to use aggregators is influenced by age and / or annual household income. In addition, it benchmarks the performance of eight of the leading insurance comparison sites in Poland in terms of awareness levels, conversion rates and sales.
Key features of this report and the consumer data file that accompanies it include:
- unique data showing whether Polish consumers use one, two, three or up to seven or more websites when researching insurance products;
- standardised figures illustrating distribution channels employed for acquiring motor and household insurance, differentiating between 'available' customers buying for the first time or switching provider and customers simply renewing a policy bought in a previous year;
For more information kindly visit : http://www.bharatbook.com/insurance-market-research-reports/aggregation-metrics-consumer-approaches-to-online-insurance-comparison-sites-in-poland.html
CONTACT: Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Fax: + 91 22 27812290
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UPDATED 7:07 PM EST - May 22, 2013
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