|[February 16, 2017]
Top 8 Vendors in the Global Marketing Automation Software Market from 2017-2021: Technavio
has announced the top 8 leading vendors in their recent global
marketing automation software market report until 2021.
This research report also lists 14 other prominent vendors that are
expected to impact the market during the forecast period.
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Technavio has published a new report on the global marketing automation software market from 2017-2021. (Graphic: Business Wire)
The research study by Technavio on the global
marketing automation software market for 2017-2021 provides
detailed industry analysis based on deployment models (Cloud-based and
on-premises) and geography (the Americas, EMEA, and APAC).
"The global marketing automation software market size is projected
to reach USD 8.61 billion by 2021, at a CAGR of over 8% during the
forecast period. The increased need for providing enhanced digital
experience to consumers is one of the key driving factors for this market,"
says Abhishek Sharma, one of the lead analysts at Technavio for enterprise
Competitive vendor landscape
The vendors in the marketing automation software market mainly compete
by providing solutions with competitive pricing and value added
features, to improve foothold on the market and retain customer loyalty.
During the forecast period, there will be a substantial increase in the
demand for marketing automation software from industry verticals such as
manufacturing, media, retail, IT, BFSI, education, and healthcare.
Vendors are investing in the development of industry-specific and
tailored solutions and in improving their delivery models using
technology to increase their foothold in the global market.
Request a sample report: http://www.technavio.com/request-a-sample?report=56512
Tchnavio's sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.
Top eight vendors in the global marketing automation software market
HubSpot is a global provider of marketing automation software. Its
solutions help in connecting marketing and sales by creating better
predictions for the customers. The company markets and develops
marketing software solutions for organizations of all sizes.
Marketo (News - Alert)
Marketo is a global provider of marketing automation software, and it
offers total control of marketing planning, budgeting, and results for
enterprises. The products offered by the company for marketing
automation are highly flexible and address all the marketing needs of
large enterprises as well as SMEs
Act-On Software provides marketing automation software and enables
marketers to drive better business outcomes. The capabilities of the
software help marketers to deliver results quickly without a dedicated
Salesforce.com (News - Alert)
Salesforce.com is a leading provider of enterprise cloud computing,
social, mobile, and data science technologies. The company operates
through cloud services and professional services business segments.
Adobe Systems (News - Alert)
Adobe Systems provides products and solutions to marketing companies,
application developers, and digital media professionals for creating,
managing, and developing contents from any device. Adobe Campaign is the
main marketing automation product that provides marketing automation
capabilities to enterprises gain insights about marketing campaigns,
customer preference, and product development.
Oracle (News - Alert)
Oracle provides enterprise software and computer hardware products and
services that are engineered to work together in the cloud and data
centers. The company offers products and services for end-markets such
as aerospace and defense, automotive, financial services, healthcare,
high technology, hospitality, industrial manufacturing, and insurance.
Infusionsoft is a provider of sales and marketing automation software
for small business enterprises. The company's e-mail marketing and sales
platform help organizations to streamline the CRM, lead management,
marketing automation, and e-commerce.
IBM (News - Alert)
IBM provides solutions under portfolios such as collaboration,
predictive analytics, software development, and systems management. The
company provides IBM Marketing Cloud for the marketing automation
segment. The solution helps enterprises gain control over their
marketing budgets and processes.
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is leading global technology research and advisory company. The company
develops over 2000 pieces of research every year, covering more than 500
technologies across 80 countries. Technavio has about 300 analysts
globally who specialize in customized consulting and business research
assignments across the latest leading edge technologies.
Technavio analysts employ primary as well as secondary research
techniques to ascertain the size and vendor landscape in a range of
markets. Analysts obtain information using a combination of bottom-up
and top-down approaches, besides using in-house market modeling tools
and proprietary databases. They corroborate this data with the data
obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
resellers, and end-users.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20170216005720/en/
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