|[March 15, 2017]
Students Design New Ways to Save for the Future
College students from across Colorado recently completed the disCOver
Challenge, hosted by Project
X-ITE at the University of Denver (News - Alert). The challenge was led by Fidelity
Labs, the R&D unit of Fidelity Investments. Design strategists from
Fidelity Labs created content and ran workshops to help the students
learn Design Thinking Methodology, which is used throughout Fidelity.
This Smart News Release features multimedia. View the full release here:
Colorado State University Global Social and Sustainable Enterprise MBA students, from left to right, Charlie Warden Hannah Holden, Meghan King, and Montana Williams, stand for a portrait after their team "Business for Good" was awarded the $10,000 first place prize during the DisCOver Challenge business design competition at University of Denver on March 4, 2017. Photo by Griffin Moores for Colorado State University College of Business.
The students were challenged to design new ways to help people put money
aside for healthcare costs, while continuing to build their long-term
wealth. Team 'Business for Good,' comprised of students from Colorado
State University, developed a prototype for a website which provided one
place to sign up for both a retirement-savings account and an a la
carte-style healthcare plan. The team learned users did not click on the
word "invest" so they changed the site to say "stash your cash," in one
example of how they incorporated user feedback and prototype testing in
the final design.
"Design Thinking requires collaboration and creativity to define and
address a problem," said Suzanne Hamill, head of Design Thinking at
Fidelity Labs. "When we teach students Design Thinking, we often learn
the most. We hear about new product ideas, we see new ways of working,
and most importantly, we learn more about our customers and potential
"The disCOver Challenge provided students from Colorado's top
universities the opportunity to tackle messy, ambiguous problems that
matter to business and society," said Erik Mitisek, executive director
of Project X-ITE. "By using creative and analytical approaches to
innovate at the highest level, the students who participated in the
disCOver Challenge have built their skills as creative, human-centered
leaders who can succeed in today's rapidly evolving work environment."
Fidelity Labs operates in eight global locations and works
frequently with academic partners who are passionate about Design
Thinking, such as the Rotman Design School, Harvard iLab, Stanford
d.school and Massachusetts College of Art and Design.
"We sponsored this event to teach students a new way of working and
thinking, and to generate innovative ideas around health and wealth,"
said Hannah Lippe, design strategist at Fidelity Labs, who coached
students for the challenge. "We're really teaching them about empathy;
how to care for other people and their needs."
More about the disCOver Challenge:
Teams came from the top local universities in Colorado, including the
U.S. Air Force Academy, University of Colorado Boulder, Colorado State
University and the University of Denver
The challenge began with a day-long Design Thinking boot camp in
February, led by Fidelity Labs, and culminated with student
presentations March 3-4 in Denver
The top three projects came from teams at Colorado State University
and the U.S. Air Force Academy.
Project X-ITE connects all the resources of
the University of Denver together to advance innovation, technology and
entrepreneurship across our community, region and world. Supported by
the Daniels College of Business, the Sturm College of Law, the Daniel
Felix Ritchie School of Engineering and Computer Science, and a working
group of business leaders, Project X-ITE offers an unparalleled regional
hub for new ideas and connections that break through traditional
Established in 1998, Fidelity Labs is the
innovation engine for Fidelity Investments. We research and employ
emerging technologies and design thinking to address big societal issues
for Fidelity's customers. With a global team of more than 100, we
provide expertise across Fidelity to lead the firm in exploring new
lines of business. Learn more at fidelitylabs.com.
Fidelity Labs, Inc. ("Fidelity Labs"), a Fidelity Investments company,
is responsible for this content. Fidelity Labs provides innovative
products, services, content and tools, as a service to its affiliates
and as a subsidiary of FMR LLC. Based on user reaction and input,
Fidelity Labs is better able to engage in technology research and
planning for the Fidelity family of companies.
This content is not intended to provide tax, legal, insurance or
investment advice and should not be construed as an offer to sell, a
solicitation of an offer to buy, or a recommendation for any security by
any Fidelity entity or any third-party.
The trademarks and service marks appearing herein are the property of
their respective owners.
©2017 FMR LLC. All rights reserved.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170315005834/en/
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