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TMCNet:  IMCA's April 25 Webcast to Focus on 'Differentiating Your Brand'

[April 10, 2017]

IMCA's April 25 Webcast to Focus on 'Differentiating Your Brand'

The Insurance Marketing & Communications Association (IMCA) will host the next edition of its Leadership Webcast Series on Tuesday, April 25, 2017.

"Beyond the Buzzwords of Social Media, Content Mojo and Marketing Automation: Differentiate Your Brand and Monetize Your Online Efforts" will feature Jim Flynn, president, Hult Marketing.

"Our April 25 webcast will be a sneak peek into one of our 2017 IMCA Annual Conference general session presentations," said Anna Hargis, chair of the IMCA board of directors and director of advertising at Shelter Insurance. "This webcast will define how to build an online marketing strategy that will improve the ROI on marketing your brand."

The webcast will be moderated by Mark Friedlander, immediate past board chair of IMCA and head of corporate communications at The Main Street America Group.

"Our robust program will feature insurance-specific insight and advice for carrier and agency marketers, providing tangible content strategies that organizations large and small can engage to meet their business goals," Friedlander said. He added that Flynn will be available to answer attendee's questions during the webcast.

This one-hour live broadcast, which begins at 2 p.m. EDT, is free for all IMCA members and just $49.95 for non-members. Registration is required to attend IMCA's April 25 webcast. Please visit IMCA's event website for more information.

About the Webcast's Presenter

Jim Flynn is a seasoned trainer and expert in brand and content strategy. He believes in the power of discovering the truth that lives within an organization to drive distinction.

As the president of Hult Marketing, a HubSpot (News - Alert) Certified Inbound Marketing agency, Flynn teaches clients to shift their mindset to be ROI-driven. Using a variety of marketing automation platforms, the methodology Flynn and his team engage guides clients to discover, strategize and execute programs that attain monetized outcomes. Flynn is also a member of the IMCA board of directors.

As one of only 30 Certified Brand Strategists in North America, Flynn is among a small group of marketing and brand development professionals to achieve this elite status. He uses his experience and unique training to drive distinction through brand-focused inbound marketing, taking marketing successes to the next level. With a consulting career spanning three decades, Flynn employs a brand and content development methodology that is fast, efficient and effective.

In his illustrious career as a keynote speaker, trainer and consultant, Flynn has worked extensively with national, multinational and regional brands throughout the insurance industry, ranging from carriers to intermediaries and retail brokers. All with the end goal of helping to transform and accelerate brand success.

About the Insurance Marketing & Communications Association (IMCA)

IMCA (www.imcanet.com) is the oldest insurance marketing association in North America with roots tracing back to 1921. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers in the United States. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology.


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