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TMCNet:  Edwin Rivera Joins Western Dental as Vice President of Community Marketing and Strategic Alliances

[March 12, 2018]

Edwin Rivera Joins Western Dental as Vice President of Community Marketing and Strategic Alliances

Western Dental & Orthodontics, one of the nation's leaders in accessible, affordable, high-quality oral health care, today announced the appointment of Edwin Rivera as Vice President of Community Marketing and Strategic Alliances.

Rivera has 25 years of experience working in healthcare policy, program development and operations, marketing, and community engagement for a variety of organizations serving unique cross sections of the community.

"Edwin will be able to draw on his extensive healthcare experience and community relationships to help us reach out to the communities our offices serve and to potential partners who share our vision of high quality, affordable and accessible care," said Daniel D. Crowley, Chairman and Chief Executive Officer of Western Dental and its affiliate, Brident Dental & Orthodontics.

"I am thrilled to join Western Dental and support its mission of being the Dental Home of choice - offering comprehensive, high quality dental services that are convenient and affordable," said Rivera. "Western's extensive footprint creates opportunities to offer unique dental solutions to individuals and families as well as wider communities of interest."

Rivera previously served as Vice President of Marketing and Community Engagement for Regal Medical Group in Northridge. He brings experience in the health insurance and healthcare delivery field having served as State Directo of Community Outreach for Molina Healthcare in Long Beach; Business Developer for Altamed Health Services in Los Angeles, Program Director for Paradigm Medical Management, St. Agnes Medical Center, Fresno; Senior Manager of Latino Program Development at Health Net of California.

He also has community advocacy experience as the former Director of Policy and Operations for the Latino Coalition for a Healthy California in Sacramento. He has participated as a board member on several not-for-profit organizations, including his current role as Vice-Chair for Latino Health Access in Santa Ana.

Rivera earned a Bachelor of Science in Management and Organizational Development from Fresno Pacific University, Fresno and pursued a Master of Arts in Business Management from National University, La Jolla, Calif.


Western Dental (with its affiliate, Brident Dental & Orthodontics) is one of the nation's largest dental providers and is the leader in accessible, affordable oral healthcare, serving approximately 2.5 million patient visits annually in 240 offices throughout California, Arizona, Nevada, and Texas. In addition to general dentistry, it offers orthodontics, oral surgery, pedodontics, periodontics and endodontics in its offices, creating a convenient full service "Dental Home."

In California, Western Dental is the leading provider of pediatric dental and orthodontic services and the leading provider of services to the Denti-Cal program - part of the Medi-Cal public insurance program that provides health care benefits for more than 13 million low-income individuals and families. Western Dental dentists provided care to more than a half-million Denti-Cal beneficiaries in 2017 and is committed to continuing to partner with the State to help improve the program.

All of Western Dental's services are backed by a unique quality assurance system that electronically monitors all patient visits, treatments, dental staff and clinical performance to enable high-quality care. To learn more about Western Dental or inquire about an office in your community, visit or call 1-800-6-DENTAL.

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