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TMCNet:  As Part of Its Digital Transformation, Pacific Life Reintroduces Annuities Website for Financial Professionals

[June 12, 2018]

As Part of Its Digital Transformation, Pacific Life Reintroduces Annuities Website for Financial Professionals

The Web and digital media have transformed the way businesses engage with their customers. Over the past several years, Pacific Life has been strategically adding to the digital tools and resources it offers to financial professionals to help them identify new opportunities, engage with clients, and grow their businesses. Now, in addition to an expanding library of web-based educational videos and social media tools, the Pacific Life Annuities website is a radically redesigned online experience.

The product of a multi-year collaboration between technology and marketing professionals in the company's Retirement Solutions Division, the new website is a dramatic departure from the division's previous Annuities site. It offers a significantly expanded scope of educational content about annuities, making it easier for financial professionals to learn about a variety of solutions and strategies to meet their clients' retirement needs. It makes doing business with Pacific Life quicker and simpler. For example, once logged in, financial professionals will see a new personalized dashboard that places all the business-management tools they're already familiar with in a single, convenient location. The site also offers actionable information on specific challenges faced by retirement investors, including how to optimize Social Security, and women and financial empowerment. In addition, the site is moble-optimized, enabling busy financial professionals to access its features on the go. Search capabilities have also been enhanced, helping professionals find the right information and sales tools quickly and easily.

"It's no longer a business-as-usual world," says Christine Tucker, vice president of marketing for Pacific Life's Retirement Solutions Division. "Well-designed and robust digital resources are now essential in helping financial professionals serve their clients' needs. By that, I mean much more than providing online product information. Through digital and web-based media, we can help financial professionals enhance their strategic knowledge, discover new opportunities, effectively engage with clients, and discover new ways to build their businesses. Our new Pacific Life Annuities website does all this, and we're excited to bring it to the financial professionals we serve."

About Pacific Life's Retirement Solutions Division

Pacific Life's Retirement Solutions Division offers a broad range of products designed to help individuals and families achieve asset growth, sustainable retirement income, and long-term financial independence. Its offerings include fixed annuities, variable annuities, and mutual funds. The division also helps businesses manage and fulfill their long-term retirement plan commitments to employees through structured settlements and pension risk-transfer solutions.

About Pacific Life

Celebrating its 150th anniversary in 2018, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. Client count as of June 2017 is compiled by Pacific Life using the 2017 FORTUNE 500® list.

For additional company information, including current financial-strength ratings, visit To explore the heritage of Pacific Life and learn more about our history, visit

Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Insurance products are issued by Pacific Life Insurance Company in all states except New York and in New York by Pacific Life & Annuity Company. Product availability and features may vary by state. Each insurance company is solely responsible for the financial obligations accruing under the products it issues.

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