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TMCNet:  Florida-Based Homeowners Insurance Provider Security First Embraces a Higher Level of Customer Engagement by Selecting Clearsurance

[June 13, 2018]

Florida-Based Homeowners Insurance Provider Security First Embraces a Higher Level of Customer Engagement by Selecting Clearsurance

Clearsurance, an independent online community of insurance customers, today announced its engagement with Security First Insurance, one of the largest, privately held, homeowners insurance companies in Florida. The companies share a goal of further enhancing customer experiences through increased engagement and transparency across the insurance customer journey.

Clearsurance is making insurance more transparent by publishing customer reviews and ratings on homeowners, renters, and car insurance companies. To date, Clearsurance has received more than 100,000 reviews on more than 400 insurance companies. Approximately 10 percent of these reviews are from Florida policyholders.

"We are thrilled that Security First has become a subscriber to the platform and is committed to empowering its customers through transparency," said Michael Crowe, Clearsurance CEO and co-founder. "They share our passion for elevating the customer experience and policyholder security. As an early adopter to Clearsurance, Security First will provide valuable input into the expansion of our site later this year to include reviews and ratings of insurance agents and agencies."

Through its subscription services, Security First is now responding directly to its customers' feedback on their experiences by using, boosting overall customer engagement. Security First can also publish its Clearsurance independent consumer rating via a live API, implement a direct link from its company profile page to a fulfillment page for conversions, and receive quarterly data trend reports.

According to Marissa Buckley, Vice President of Marketing & Brand Experience for Security First Insurance, "Our goal is to create a truer picture of the good service we provide across online channels and to give consumers an easy way to review our company and rate our services. Additionally, we want the added opportunity to engage with customers as they rate our company. Clearsurance is an easy-to-use platform that will give consumers an even greater voice to share their experiences."

To learn more about becoming a Clearsurance subscriber, please email:

About Clearsurance
Based just outside of Boston, Mass. and founded in 2016 by Michael Crowe and Todd Kozikowski, Clearsurance is the independent and trusted voice of the consumer, transforming the way people learn about and shop for insurance. Its mission is to empower a community committed to making the insurance customer journey more transparent and secure so you can protect your financial wellbeing. For more information, visit

About Security First Insurance
Headquartered in Ormond Beach, Fla., Security First Insurance is built on more than 100 years of history and experience in the insurance industry. The company has an acute understanding of Floridians' vulnerability to natural catastrophe. Company founder, Locke Burt, was serving in the Florida Senate in 1992 when Hurricane Andrew made landfall. It was one of the worst natural disasters in U.S. history, leaving behind more than $26 billion in insured losses and a crippled insurance industry. Locke wanted better for the state and its residents and created Security First Insurance. The company now serves policyholders living across the state, storm after storm, year after year®.

Security First Insurance has been assigned a Financial Stability Rating® (FSR) of A, Exceptional, from Demotech, Inc. and is strongly committed to improving Florida's homeowners insurance market and initiatives that support and protect residents and communities of the Sunshine State.

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