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TMCNet:  Aurea CRM Introduces New Ways to Increase Sales Performance On-the-Go

[July 11, 2018]

Aurea CRM Introduces New Ways to Increase Sales Performance On-the-Go

AUSTIN, Texas, July 11, 2018 /PRNewswire/ -- Aurea Customer Relationship Management (ACRM) today announced several product enhancements, including the release of a new mobile app, called Aurea CRM.client. This latest mobility innovation extends ACRM's existing iOS and Windows offerings so customers can seamlessly access essential functionality on the platforms and devices they use most, making it easier to get work done on-the-go through one powerful app.

The new Aurea CRM.client helps sales, marketing and service teams seamlessly access essential CRM functionality on the platforms and devices they use most, making it easier to get work done on-the-go through one powerful app.

Part of the Aurea family of companies, ACRM provides a comprehensive customer relationship management solution that helps businesses drive customer engagement tools deep into their sales organizations. With end-to-end capabilities for sales, marketing and customer service, ACRM provides a one-stop-shop that delivers a compact overview of team activities, sales pipelines and key performance indicators so sales leaders can set priorities and make informed decisions. 

"Studies show companies gain an extra 240 hours of productivity annually from employees using mobile devices. This is why it's especially important to give sales teams full freedom from their desks with bring-your-own-device initiatives," said Christian Stadlmann, general manager of Europe andsenior vice president of global sales at Aurea. "In order to meet the demands of today's increasing remote workforce and put indispensable mobility solutions into the hands of sales reps worldwide, we're delivering a solution our customers can use on their favorite devices at any time. Aurea CRM.client builds on the offline enablement we've offered for years with Aurea CRM.pad, while providing more power, flexibility and device independence than ever."

Available now in the Apple and Microsoft Windows app stores and coming soon to Android, Aurea CRM.client provides better ways for sales reps to manage leads and opportunities and capture meeting notes on any Windows or iOS device. Aurea CRM.client lets users access and update vital customer data, even when offline or in poor coverage areas, so they can make informed decisions anytime, anywhere. This new universal app will build on the configurations previously available through its predecessor, Aurea CRM.pad, and offer simple and seamless migration. Aurea CRM.client is included in every ACRM Enterprise Edition subscription, and available to ACRM Standard Edition clients as an add-on subscription.

In addition to these new mobile capabilities, ACRM will roll out major performance improvements and other enhancements to the next version of its Enterprise Edition in the coming months, including deeper email integration with bi-directional contact synch functionality, simplified report sharing and automated export to more third-party databases. For information on the latest ACRM capabilities, click here.

About Aurea Software
Aurea Software is the technology behind some of the world's greatest customer and employee experiences, for the largest and most successful brands. Aurea's platform, engagement and vertical solutions help companies create exceptional, end-to-end experiences for their customers – driving both retention and growth. Aurea's family of companies deliver process management, messaging, customer relationship management, email marketing, project and portfolio management, and collaboration software, as well as industry solutions for retail, insurance, energy and life sciences. Aurea is an affiliate of ESW Capital. For more information, visit or follow @AureaSoftware on Twitter.

Aurea and the Aurea logo are trademarks of Aurea Software, Inc. All other trademarks referenced are the property of their respective owners.


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