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TMCNet:  Global Account-Based Marketing (ABM) Market 2018-2023 - Focus on Identifying the Right Audience

[October 10, 2018]

Global Account-Based Marketing (ABM) Market 2018-2023 - Focus on Identifying the Right Audience

DUBLIN, Oct. 10, 2018 /PRNewswire/ --

The "ABM Market by Account Type (Strategic ABM, ABM Lite, Programmatic ABM), Component (Tools and Services), Deployment Model (On-Premises and Cloud), Organization Size (Large Enterprises and SMEs), Industry Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering.

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The global Account-Based Marketing market size is expected to grow from USD 651.9 million in 2018 to USD 1,196.9 million by 2023, at a Compound Annual Growth Rate (CAGR) of 12.9% during the forecast period.

Major growth drivers for the market include the focus on identifying the right audience, growth of social media and social advertising, and increased customer lifetime value.

In the ABM market by account type, the strategic ABM segment is expected to grow at the highest CAGR during the forecast period. The major growth driver is the increasing need by organizations to focus largely on larger accounts and target individuals directly in the company.

The telecom and IT industry vertical's market size in the ABM market has grown rapidly, due to the increasing number of subscribers generating large volumes of data and adopting ABM for providing customers with better IT-enabled solutions and services. The government and public sector vertical, however, is expected to grow at the highest CAGR during the forecast period. Government and civil service agencies adopt ABM tools and services to understand customer behavior from the managed big data. Government and public sector organizations focus on customer-centric strategies to enhance customer satisfaction. They adopt ABM services to leverage new data capabilities for clients in the public sector which shows increased interest in targeting specific job functions.

The ABM market by deployment mode includes on-premises and cloud deployment modes. The cloud-based deployment mode benefits organizations with increased scalability, speed, 24/7 services, and improved IT security. Owing to an increasing number of applications being deployed over the cloud, there is a shift from traditional on-premises ABM solutions to cloud-based ABM solutions across enterprises of all sizes.

The global ABM market by region covers North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA). North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world's mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connecton and speed in the region.


ABM market faces challenges, such as selection of the right tools for ABM, and GDPR and data collection practices. Lack of awareness and reluctance to shift from traditional sales practices, and inaccuracies in the data sets may limit the Account-Based Marketing market growth.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities In The Account-Based Marketing Market
4.2 Account-Based Marketing Market: Market Share, By Region
4.3 Investment Opportunities In The Account-Based Marketing Market
4.4 ABM Market, By Deployment Model
4.5 ABM Market, Top 4 Industry Verticals And Regions

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Need For Identifying The Right Audience
5.2.1.2 Growth Of Social Media And Social Advertising
5.2.1.3 Increased Customer Lifetime Value
5.2.2 Restraints
5.2.2.1 Lack Of Awareness And Reluctance To Shift From Traditional Sales Practices
5.2.2.2 Inaccuracies In The Data Sets
5.2.3 Opportunities
5.2.3.1 Increasing Adoption Of Cloud-Based Solutions
5.2.3.2 Rising Impact Of Ai And Big Data Analytics On ABM
5.2.4 Challenges
5.2.4.1 Selection Of The Right Tools For ABM
5.2.4.2 Gdpr And Data Collection Practices
5.3 Industry Trends
5.3.1 The Role Of Marketing Automation In Account-Based Marketing
5.3.2 Account-Based Marketing Fundamentals
5.4 ABM: Use Cases
5.4.1 Use Case #1: Improve Sales Conversion Rate
5.4.2 Use Case #2: Improve Data Integrity And Web Engagement
5.4.3 Use Case #3: Improve Inbound Lead Generation

6 Account-Based Marketing Market, By Account Type
6.1 Introduction
6.2 Strategic ABM (One-To-One Account)
6.3 ABM Lite (One-To-Few Account)
6.4 Programmatic ABM (One-To-Many Account)

7 Account-Based Marketing Market, By Component
7.1 Introduction
7.2 Tools
7.3 Services
7.3.1 Managed Services
7.3.2 Professional Services
7.3.2.1 Consulting Services
7.3.2.2 Support And Maintenance Services

8 Account-Based Marketing Market, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 Cloud

9 Account-Based Marketing Market, By Organization Size
9.1 Introduction
9.2 Large Enterprises
9.3 Small And Medium-Sized Enterprises

10 Account-Based Marketing Market, By Industry Vertical
10.1 Introduction
10.2 Banking, Financial Services, And Insurance
10.3 Retail And Ecommerce
10.4 Government And Public Sector
10.5 Healthcare And Life Sciences
10.6 Automotive And Manufacturing
10.7 Media, Telecommunication, And It
10.8 Others

11 Account-Based Marketing Market, By Region
11.1 Introduction
11.2 North America
11.2.1 By Country
11.2.1.1 United States
11.2.1.2 Canada
11.3 Europe
11.3.1 By Country
11.3.1.1 United Kingdom
11.3.1.2 Germany
11.3.1.3 France
11.3.1.4 Rest Of Europe
11.4 Asia Pacific
11.4.1 By Country
11.4.1.1 China
11.4.1.2 Australia And New Zealand
11.4.1.3 Singapore
11.4.1.4 Japan
11.4.1.5 Rest Of Asia Pacific
11.5 Middle East And Africa
11.5.1 By Sub-Region
11.5.1.1 Middle East
11.5.1.2 Africa
11.6 Latin America
11.6.1 By Country
11.6.1.1 Brazil
11.6.1.2 Mexico
11.6.1.3 Rest Of Latin America

12 Competitive Landscape
12.1 Overview
12.2 Prominent Players In The Account-Based Marketing Market
12.3 Competitive Scenario
12.3.1 New Product Launches And Product Upgradations
12.3.2 Partnerships, Collaborations, And Agreements
12.3.3 Expansions And Funding
12.3.4 Acquisitions

13 Company Profiles
13.1 Hubspot
13.2 Techtarget
13.3 Demandbase
13.4 Marketo
13.5 6Sense
13.6 Insideview
13.7 Act-On Software
13.8 Engagio
13.9 Radius Intelligence
13.10 Terminus
13.11 Addaptive Intelligence
13.12 Albacross
13.13 Celsius GKK International
13.14 Drift
13.15 Evergage
13.16 Integrate
13.17 Iterable
13.18 Jambo
13.19 Kwanzoo
13.20 Lattice Engines
13.21 MRP
13.22 Madison Logic
13.23 Triblio
13.24 Uberflip
13.25 Vendemore

For more information about this report visit https://www.researchandmarkets.com/research/hcjj26/global?w=5

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