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TMCNet:  ALC Auto+ Introduces 300+ New In-Market Segments

[December 06, 2018]

ALC Auto+ Introduces 300+ New In-Market Segments

PRINCETON, N.J., Dec. 6, 2018 /PRNewswire/ -- ALC, the largest privately held data targeting company, has released an enhanced ALC Auto+ digital audience. This powerful collection of data now includes 300+ in-market segments, allowing marketers to reach consumers actively looking to purchase vehicles, parts, services, loans, leases, and insurance.

ALC Introduces 300+ New In-Market Segments for Auto

ALC Auto+ is the only digital audience that combines multi-sourced, double-verified, deterministic data with real-time intent data for auto and motorcycle owners. It leverages behavioral insights – updated daily – from more than 1.5 billion tracked devices per month.

With the addition of these new segments, ALC Auto+ enhances its leadership position as the single automotive file to offer accurate data on make/mode/year and plan-to-buy/intent segments. Furthermore, marketers can now target consumers by key decision drivers (performance, safety, value), type of vehicle, or shopping preferences (online car portals, dealerships).

According to Fran Green, President, ALC Smart Data Solutions, "For too long, marketers in the automotive category have been underserved by their available data choices. With this Auto+ expansion, companies can be more efficient and effective in reaching exactly the right person, at precisely the right time, with a highly relevant message."

ALC Auto+ is ideal for auto manufacturers, aftermarket parts and services, vehicle repair and maintenance, financial services, and insurance companies. It can be used independently or combined with other ALC Digital Audiences for enhanced targeting.

ALC Auto+ is available on all major DSPs, Portals, and DMPs.

About ALC

Founded in 1978, ALC has grown to become one of the industry's leading privately-held direct and digital data marketing services providers.  Headquartered in Princeton, New Jersey—and with offices across the United States —the company enables its roster of blue-chip clients — including the leaders in virtually every business sector — to grow and improve bottom-line profitability through the innovative use of marketing information.


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