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TMCNet:  Upwell Health Launches UpwellBeing, Makes Three Key Executive Hires

[January 10, 2019]

Upwell Health Launches UpwellBeing, Makes Three Key Executive Hires

Upwell Health, a leading provider of healthcare services, products, and support, today announced the launch of UpwellBeing, a digital experience designed to provide educational and enlightening content to help peolple living with conditions related to heart health, mental health, diabetes, and dermatological health take proactive steps towards healthier living.

With over 133 million Americans affected by a chronic condition, Upwell offers services to ensure members receive the medications they need, with the choice, flexibility, and transparency they deserve. UpwellBeing furthers the company's mission by curating and creating informative content to help patients better understand their conditions and the resources available to them. UpwellBeing will publish daily news, videos, reports, research, and infographics to help people live healthier, more empowered lives.

Upwell recently appointed Chief Strategy Officer Bridget Quinlan to drive strategic direction for the company, including UpwellBeing. With more than 20 years of experience in technology, advertising, and publishing, Quinlan's expertise extends to all aspects of go-to-market strategy. She previously served as vic president of marketing at Rakuten and held key positions at Adobe (News - Alert) and ChoiceStream.

"Instead of looking at patients as facilitators to revenue or defining our members by a single condition, we view them as the complex people they truly are," said Quinlan. "I look forward to helping the company take a holistic approach to understanding our members' needs and empowering them with choice in an industry where choice has been stripped away."

Spearheading UpwellBeing's editorial efforts is vice president of editorial and digital content, Tim Moran. Moran joined Upwell after serving as editor-in-chief of Adobe's, where he nurtured the site into one of the largest and most impactful resources for marketing executives, with a subscriber base of over 40,000 professionals and over 400,000 monthly visitors. Moran has 25 years of experience as a technology journalist.

Upwell has also appointed Amy Schimandle as vice president, data science and digital experience. Amy brings both programmatic digital and data science experience to Upwell, having previously led media buying and analytics teams at Rakuten. In her new role, Schimandle will lead digital strategy for customer acquisition and experience, leveraging her strong background in consumer engagement, lead generation, and marketing.

"Upwell's number one objective is to empower people who have historically felt marginalized when it comes to choices that are critically important to their health and longevity," said Alison Wistner, CEO of Upwell. "We are focused on changing the way people learn about and manage their conditions. The launch of UpwellBeing gives us a greater opportunity to engage with our members and improve healthcare support in a meaningful and actionable way."

About Upwell Health
Established in 2017 and headquartered in Salt Lake City, Upwell Health is on a mission to educate, empower, and simplify life for the nearly 133 million people in the U.S. living with chronic conditions. By working directly with physicians and insurance companies, Upwell provides a frictionless pharmacy experience to give members the treatment they need with the choice they deserve. Learn more at

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