Insurance Technology Industry News

TMCNet:  Parks Associates: 35% of U.S. Broadband Households With Insurance Interested in Getting Proactive Risk Notices From Their Insurer

[February 07, 2019]

Parks Associates: 35% of U.S. Broadband Households With Insurance Interested in Getting Proactive Risk Notices From Their Insurer

DALLAS, Feb. 7, 2019 /PRNewswire/ -- Parks Associates research finds 40-50% of U.S. broadband households with home or renters insurance are interested in additional insurance services, including 35% who are interested in proactive communication of potential risks. The firm will detail these findings and the market opportunities they create in the webcast "Smart Home and Insurance: Partnerships and Go-to-Market Strategies," sponsored by Silicon Labs, on Tuesday, February 12, at 1:00 P.M.

"A restoration service that repairs damage is the most appealing service among insured households, but there is strong interest in proactive services, which would be enabled by smart home devices and AI capabilities to detect and prevent risk situations," said Brad Russell, Research Director, Connected Home, Parks Associates. "Our research also shows a 'halo effect' among insurers, where customers are more interested in additional services like smart home solutions if they perceive their insurer to be 'innovative,' which a company can accomplish by offering and promoting smart home solutions."

The webcast will feature findings from the new whitepaper "Leveraging Smart Home and IoT for New Insurance Business Models," now available for download at the Parks Associates site. This whitepaper examines the cossover opportunities for the smart home and insurances sectors in the U.S. and Europe.

"Connected devices are reshaping the way consumers think about many traditional services and how they interact with their service providers," Russell said. "These trends in consumer expectations, combined with the wealth of data derived from IoT solutions, are opening significant market opportunities for the insurance industry."

"At Silicon Labs, we strive to simplify smart home IoT solutions for our customers and the entire ecosystem, and to enable new business models to emerge with as little friction as possible to take advantage of these exciting market trends that Parks Associates has highlighted in their research," said Silvia Madrigal, insurance business development executive at Silicon Labs.

Webcast speakers include:

  • Shawn Barry, VP, Strategic Sales,
  • Silvia Madrigal, Insurance Business Development Executive, Silicon Labs
  • Brad Russell, Research Director, Connected Home, Parks Associates

To register, go to To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at, 972-996-0202.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

Julia Homier
Parks Associates

Cision View original content to download multimedia:

SOURCE Parks Associates

[ Back To Insurance Technology's Homepage ]