PSA Insurance & Financial Services Selects Informatica Cloud

By Raju Shanbhag
TMCnet Contributor

Looking to synchronize business and customer data across all of the company’s business divisions, PSA Insurance & Financial Services, Maryland’s leading independent, multi-disciplined financial services firm, has selected Informatica Cloud.

The Informatica Cloud delivers enterprise-class software-as-a-service (SaaS (News - Alert)) integration applications and a powerful platform for developing and deploying custom integration services to non-technical users over the web.

Allowing employees to provide better customer service, speed renewals, offer new products or services, and fulfill legal or regulatory requirements, PSA Insurance & Financial Services now has a customer hub with complete information. The sales team at PSA can review data by a number of important criteria, including revenue, policies and activities. The Informatica Cloud deployment unites a number of business information and customer data collection tools and repositories.

“Informatica Cloud delivers powerful, yet easy to use data integration as a service,” said Ron Papas, general manager, Informatica Cloud. “Working with partners like Silverline allows us to deliver industry-specific cloud integration solutions to our customers. For PSA, this means accurate revenue projection and retention through timely renewals as well as a powerful customer view that enables improved cross-selling.”

Informatica Cloud showed expertise and delivery benefits that would simplify the renewal process as well as enhance customer service overall, as an important aspect of the insurance industry is having renewals occur on time. Specializing in delivering industry-specific methodologies to ensure successful Salesforce.com (News - Alert) deployments, the cloud-data integration between Salesforce CRM, AMS360 and other systems was managed by Informatica INFORM partner Silverline. Informatica Cloud synchronizes key objects in the different systems every 15 minutes, the company has stated.

In October 2010, the company announced that Shaw Industries Group, world's largest carpet manufacturer, implemented Informatica Cloud Services to help drive sales productivity across multiple lines of business. Shaw leverages Informatica Cloud Services to integrate various product catalogs residing across 20 custom applications into its Salesforce.com customer relationship management or “CRM” solution, enabling sales representatives to find relevant Shaw products and quickly create sales proposals.