GEICO Announces GEICO BroStache Cross-Platform App

By Rajani Baburajan
TMCnet Contributor

Insurance company GEICO announced the launch of GEICO BroStache app as a part of cross-platform marketing campaign that features a television ad and Facebook (News - Alert) app.

“The GEICO BroStache mobile app is a great way to extend brand awareness and engage our tech savvy customers,” said Steve Smith, assistant vice president for Information Technology at GEICO, in a statement. “The new app allows you to experience all the fun of an arcade on your mobile device.”

GEICO BroStache is offered as part of GEICO’s Caveman Photo Crasher. It also helps the company promote entertainment-based apps. The GEICO BroStache app is available for iPhone or Android (News - Alert). There is also a Facebook app that allows users to add a moustache to their profile picture.

A member of the Berkshire Hathaway family of companies, GEICO is the third-largest private passenger auto insurer in the United States. Celebrating its 75th anniversary this year, GEICO manages auto insurance coverage for 10 million private passenger auto policies and insures more than 16 million vehicles.

Besides auto insurance, GEICO offers customers insurance products for their motorcycles, all-terrain vehicles (ATVs), and mobile homes. Coverage for life, boats, homes and apartments is available through the GEICO Insurance Agency. Commercial auto insurance and personal umbrella protection are also available.

Recently, GEICO announced that its office in Macon, Georgia will be hiring an additional 230 associates for its centralized services division in a variety of positions including emergency roadside services (ERS) representatives and glass claims representatives.

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