Fulcrum (News - Alert), a provider of advanced marketing solutions, has recently introduced an enhanced version of the Fulcrum Claims Manager software application. Several of Fulcrum's clients have already deployed the new version, and more are expected to add these self-service capabilities in the coming months. Previously used in call centers managed by Fulcrum or its clients, the Fulcrum Claims Manager is now available to Fulcrum clients on software as a service web application.
The latest version reportedly provides new tools for consumers to self-administer extended service claims, allowing end-customers to independently register products and extended service plan coverage. If consumers need to initiate a claim under their service plan, they can also initiate service and even arrange for return shipping of an item for repair or replacement. In addition, registration of products covered under extended service plans and the administration of claims under those plans is facilitated by the Fulcrum Claims Manager.
"Consumers expect to have Web-based tools to manage all sorts of transactions, from buying products to buying extended service plans online. Putting more control in their hands not only offers more convenience, it reduces the cost of servicing a claim," said Nathan Baldwin, executive vice president, Fulcrum, in a press release. "We've had great success deploying other customer-facing applications; this enhanced Claims Manager app is a natural extension of our technology which should bring great value to our customers and their clients."
Fulcrum, headquartered in New York City, helps several leading businesses increase and accelerate the profitability of their marketing and advertising investments.
In related news, Fulcrum Technologies has announced that Northwestel Inc., a firm that services the largest operating area of any telecommunications company in the Western Hemisphere over the most remote and rugged terrain in Canada, has become the latest Canadian customer to implement its Fulcrum CATS Infrastructure Management solution.
Edited by Allison Boccamazzo