Gruve Technologies Inc., a leader in scientifically proven health and weight loss products, is expanding its affiliate program to include health insurance companies and wellness agencies. Gruve's pivot to a pull marketing strategy is a smart move as more and more companies adopt wellness programs as part of their employee compensation package. Gruve's platform is built on non-exercise activity thermogenesis (N.E.A.T.) as the foundation for long term, sustainable weight loss.
“We believe that as more and more people are educated about the landmark concept of N.E.A.T. and its many health benefits, more and more insurance companies and health and wellness providers will want to offer the benefits of the Gruve to their members to enhance their personal health and save money. We are happy to work with Connectyx to achieve this goal,” says Dr. Robert Gauthier, CEO, Gruve Technologies, Inc.
Affiliate programs are growing in popularity across multiple industries. Many direct-to-consumer products are leaning more heavily on referrals and repeat sales. Business to Business solutions have historically been more referral driven than direct consumer. But after watching the growing success of formal affiliate programs in direct to consumer markets, many business to business firms are formalizing their pursuit of referrals with incentives delivered through an affiliate program.
Combine the growing popularity of corporate wellness programs, the emphasis placed on wellness in the latest version of healthcare reform legislation and the marketing flavor of the month—affiliate programs, and it's no mystery why Gruve is looking to expand its pull strategies.
Ronn Schuman, president and CEO, Connectyx Technologies Holdings Group, Inc., one of Gruve Technologies long standing partners, said, “We are proud to be able to offer the Gruve Solution to provide better health to our MedFlash members. We are committed to constantly evaluating and securing the best health and wellness services and products that we can offer at a great value to our expanding membership.”
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Edited by Brooke Neuman