Geico Announces Mobile App for Boat Insurance

By Oliver VanDervoort
Contributing Writer

Few people, outside the industry, understand just how much the auto insurance business has embraced new technology. Many of the most successful insurance companies have made a transition that means that they are mostly online while having a small contingent of physical agents in any one area. 

Being able to take orders, receive claims and sign up new customers through the Web has been a huge asset for the business in general. Geico is one of those companies that has seized on the many opportunities that the Internet has to offer, and is now expanding their operations. 

The insurance giant recently launched a mobile boat insurance application.

This new application could conceivably be used to add a new policy or pay for an existing one while the user is out over the open water, accessing the service through their Android (News - Alert) phone, iPhone or even Windows Phone 7. The application is built to be able to run on almost any platform and run with the speed and consistency of a Web app. 

Geico has worked hard over the years to make sure that it is one step ahead of the game when it comes to applying all today’s technology has to bear.

“Advances in mobile technology have created opportunities for companies to stay engaged with their customers,” said Marie Motowylak, GEICO director for Internet sales. “The GEICO mobile boat app is part of a natural evolution to enhance our customer interactions in a manner that meets their ongoing needs.”

Geico is a member of the Berkshire Hathaway family of companies and is currently the third-largest auto insurance company in the United States. The company has more than 11 million auto insurance policies and more than 18 million vehicle policies (motorcycle, auto, boat) combined.

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