SAS (News - Alert) Analytics plans on helping health plans upgrade to become more current with its new SAS Membership Portfolio Optimization. The leader in health analytics wants companies to be able to offer programs, products, and services that better match their consumers’ needs.
SAS Analytics has become the first company to help solve complex business problems by providing an integrated system of software products to enable programmers to perform a multitude of tasks including: retrieval, data management, statistical analysis, operations research, quality improvement, applications, business planning, and forecasting.
Now, with the new portfolio optimization solution customers can expect a lot more from their healthcare providers. “One of the effects of healthcare reform is that consumers are ‘shopping’ for health care in a retail environment and are expecting health plans and providers to better understand their individual health needs,” said Graham Hughes (News - Alert), MD, chief medical officer for SAS Center for Health Analytics and Insights (CHAI). “SAS provides plans with predictive model capabilities similar to those used in other consumer industries, like retail and banking.”
Hughes explained that when health providers are better able to understand their customers, they are then able to offer more personalized health plans, which will offer better customer support and ultimately better health outcomes.
Michael Parkerson, VP of Marketing at Blue Cross and Blue Shield of North Carolina, said regardless of any upcoming legislation or changes down the road – this type of data and technology needs to be looked at. “While the Affordable Care Act may have added some urgency to this work, we knew that we needed to pursue this level of sophistication regardless,” said Parkerson.
“We’re working to be ahead of the curve by ensuring we are listening and are able to respond to the actionable insights we gain from the solution with SAS. By listening in new ways and maximizing the insights we gain, we will be at the forefront of delivering on customers’ expectations.”
Edited by Brooke Neuman