Generali Hellas Harnesses SAS Insurance Analytics Architecture to Speed its Analytics

By Shankar Pandiath
TMCnet Contributor

Generali Hellas, a Greece-based insurance company, harnesses SAS (News - Alert) Insurance Analytics Architecture to sharpen its competitive edge and support the sales agents by improving the internal process.

In the stiff competitive market, the insurance company sought to create innovative, specialized and versatile products, and expand its network across the country to earn a competitive edge. With this view, the company, a part of the largest insurance group in Europe, today harnessed SAS Insurance Analytics Architecture to generate accurate and quick reports for its employees and sales network. The company has integrated in-depth data management and analytics from SAS, an icon in business analytics, with the view to manage agent-client relationships, marketing activities, product and price offerings, and comprehensive business strategy in an effective manner.

Deploying this advanced analytics application, insurance analysis that took days now takes only few seconds or minutes.

The single architecture solution from SAS offers seamless integration in the environment of business intelligence, featuring unique features like access to multiple user segments within the company, customizable reporting, analytics for actuarial department, and access to external partners through the Web. The advanced data integration feature of this Analytics Architecture offers faster data analysis, processing and generation of accurate reports. It can also reduce the cost of training, software ownership, support and maintenance, reducing exposure to potential risks.

Besides these, SAS is also expected to improve the insurance company’s operational performance, enabling it to optimize the requirements, compliance and ratemaking with European Directive Solvency II, and internal reporting.

Key benefits that initiated Generali Hellas to harness SAS Analytics Architecture:

• Ability to deliver information that is accurate, consistent, up-to-date and verifiable
• Having an integrated and comprehensive view of enterprise data
• Access to data that the company needs, and anytime
• Eliminates redundant tools and overlapping systems, offering a single solution
• Provides structured and clear information to everyone who needs it

Generali Hellas picked SAS for its analytics architecture based on three important factors: comprehensive requirement coverage across the entire organization, industry knowledge in insurance, and leadership in offering technology solutions to the insurance market. The SAS architecture highlights special features like an insurance data model, data management, and reporting and business intelligence – which are expected to benefit the insurance company in boosting the analytics process and improving the internal organization, with fast and accurate data provided to the sales agents and network.

"Generali's primary customers are its more than 500 partners and associates – insurance agents, brokers, companies, etc. – that comprise our sales network," said Dionissis Moschonas, Generali's assistant IT manager. "We wanted a platform to provide our associates daily, direct Web reports that include up-to-date, accurate analysis concerning their portfolios." He further stated that “Now we can distribute reports throughout our sales network and, more importantly, our people are confident that the data is accurate. This will help us to maintain our existing agents while attracting new ones.”

Generali Group is the largest insurance group in Europe and the second-largest financial insurance company, operating in more than 64 countries across the world. 

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