Insurance Technology Featured Article

GEICO Attracts iPad Users with New, Redesigned App

December 27, 2012

GEICO, reportedly the third-largest private passenger auto insurer in the United States, has always focused on enhancing the customer and mobile experience for its policy holders with the addition of newer and advanced features.

To that end, it has redesigned the GEICO app for iPad with new features and helpful tools that add particular convenience and enhance the visual experience, according to company officials.

According to Steve Smith, assistant vice president for information technology at GEICO, “iPad users are more likely to spend an increased amount of time perusing a site than with any other mobile device.”

With GEICO going mobile, it made perfect business sense to include features that iPad users would find useful. Hence, the new app allows for quicker access to onscreen information with smoother interaction.

Using the swipe and explore feature, iPad users can access having how-to guides and videos , auto services locator tools, and can also find great, useful extras like Roadside Help. They will also get to see their policy information in a new, stimulating, visual format.

Policy payments can also be made using one-touch pay. Customers are now more informed and involved with the GEICO app's self-service features, which allows them to easily and quickly gain access to policy documents and auto claim information.

They can upload photos of insured vehicles and drivers, and view digital ID cards policy details as well.

As a member of the Berkshire Hathaway group of companies, GEICO is rated A++ for financial strength by A.M. Best Company, and ranks at the top of several national customer satisfaction surveys.

GEICO will sponsor free nights of family activities at the National Children’s Museum, at National Harbor in Prince George's County, MD. The company has pledged $500,000 over five years for GEICO Free Family Nights, which will offer area children and their families free access to a multitude of activities at the National Children's Museum for one evening each month.

The first GEICO Free Family Night will take place on Friday, Jan. 18, 2013.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Braden Becker

Article comments powered by Disqus

Related Insurance Technology Articles

TELUS Health Completes Acquisition of ZRx Prescriber from ZoomMed

TELUS Health acquisition of ZRx Prescriber to improve customer experiences with insurance claims and prescriptions. [ Read More ]
09/10/2014

North American Title Insurance Selects RedVision for Speeding Title Searches

North American Title Insurance picks RedVision solution to speed agent searches. [ Read More ]
09/02/2014

Sun Life Financial Unveils Benefit Profile

New Sun Life Financial tool helps create competitive employee benefits packages. [ Read More ]
09/02/2014

TIA BI Cloud: A Solution to Send Business Analytics Skyward

Many businesses today are re-evaluating infrastructure so they can move faster and be more flexible. Companies are moving to the cloud for sales data, marketing data, even financial and HR data. Cloud computing is pushing business intelligence and analytics to a whole new level. [ Read More ]
09/02/2014
FREE Insurance Technology enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!