Insurance Technology Featured Article

Aspectus PR to Support Insurance Technologies with Expansion of its Brand

January 02, 2013

To increase the reach of its brand to additional sectors within the financial services industry, Insurance Technologies, a provider of sales and regulatory automation solutions for the insurance and financial services industries, has appointed Aspectus PR as its PR communications agency.

Insurance Technologies is headquartered in Colorado Springs and ranked amongst ColoradoBiz Magazine’s Top 250 Private Companies. Known for its innovative sales automation solutions, Insurance Technologies will leverage Aspectus services for developing a new messaging platform based on clear, consistent and compelling company and product branding for its newest product VisibleChoice and FireLight. The campaign will target broker-dealers, advisors, and insurance carriers.

“Aspectus PR’s financial technology and financial services subject matter knowledge were driving factors in our decision to work with the agency,” said Larry Wiedeman, CEO, Insurance Technologies, in a statement. “We were looking for a PR firm that truly understood our target markets and had a history of building strong brand recognition within the financial services industry. We are confident that Aspectus provides the right combination of skills, professional demeanor and passion to help promote our message in the financial services marketplace.”

Aspectus will help in promoting Insurance Technologies’ VisibleChoice, an annuity sales and suitability solution for broker-dealers and advisors, as well as FireLight, an e-application business fulfillment platform for carriers and broker-dealers. Besides promotions, Aspectus will also help Insurance Technologies present expert articles and industry insight on the important issues such as mobile technology, annuity suitability and electronic business processing.   

“We are thrilled to have been selected as the PR communications and media relations agency for Insurance Technologies,” said Claudine Cornelis, COO and Managing Director of North America, Aspectus PR. “Our financial services knowledge, branding expertise, and strong relationships with the financial services trade press will enable us to build a messaging platform that resonates with broker-dealers and advisors. We look forward to developing a long-lasting relationship with Insurance Technologies as the company continues to expand across new sectors within the financial services marketplace.”

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Edited by Rich Steeves

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