Insurance Technology Featured Article

Aspectus PR to Support Insurance Technologies with Expansion of its Brand

January 02, 2013

To increase the reach of its brand to additional sectors within the financial services industry, Insurance Technologies, a provider of sales and regulatory automation solutions for the insurance and financial services industries, has appointed Aspectus PR as its PR communications agency.

Insurance Technologies is headquartered in Colorado Springs and ranked amongst ColoradoBiz Magazine’s Top 250 Private Companies. Known for its innovative sales automation solutions, Insurance Technologies will leverage Aspectus services for developing a new messaging platform based on clear, consistent and compelling company and product branding for its newest product VisibleChoice and FireLight. The campaign will target broker-dealers, advisors, and insurance carriers.

“Aspectus PR’s financial technology and financial services subject matter knowledge were driving factors in our decision to work with the agency,” said Larry Wiedeman, CEO, Insurance Technologies, in a statement. “We were looking for a PR firm that truly understood our target markets and had a history of building strong brand recognition within the financial services industry. We are confident that Aspectus provides the right combination of skills, professional demeanor and passion to help promote our message in the financial services marketplace.”

Aspectus will help in promoting Insurance Technologies’ VisibleChoice, an annuity sales and suitability solution for broker-dealers and advisors, as well as FireLight, an e-application business fulfillment platform for carriers and broker-dealers. Besides promotions, Aspectus will also help Insurance Technologies present expert articles and industry insight on the important issues such as mobile technology, annuity suitability and electronic business processing.   

“We are thrilled to have been selected as the PR communications and media relations agency for Insurance Technologies,” said Claudine Cornelis, COO and Managing Director of North America, Aspectus PR. “Our financial services knowledge, branding expertise, and strong relationships with the financial services trade press will enable us to build a messaging platform that resonates with broker-dealers and advisors. We look forward to developing a long-lasting relationship with Insurance Technologies as the company continues to expand across new sectors within the financial services marketplace.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Rich Steeves

Article comments powered by Disqus

Related Insurance Technology Articles

Bain & Company Offers Global Insurance Customer Loyalty, 2014

Bain & Company, a business consulting firm, has presented report on "Global Insurance Customer Loyalty, 2014". The new comprehensive customer survey and report includes opinions of 158,000 policyholders in 18 countries in Europe, the Americas and Asia. [ Read More ]
07/24/2014

Insurance Noodle Offers Cyber Liability Coverage

Everyone knows about home, auto, and life insurance; they are staples of everyday life that most people have and some cannot imagine going without. Businesses, too, have insurance packages that protect their buildings and other material possessions. In a time when technological possessions are growing in number and importance, though, are businesses adequately covering those assets as well? [ Read More ]
07/23/2014

Mitchell Enhances WorkCenter Solution with New Dispatch Tools

Mitchell, a company serving Property & Casualty (P&C) claims and Collision Repair industries with its technology, connectivity and information solutions, has announced that it has included new enhancements to the Dispatch module of the WorkCenter claims management solution. [ Read More ]
07/22/2014

Oscar Gives Millenials the Healthcare They Want

The "young invincibles" of the millennial generation may finally be courted by the healthcare industry, thanks in part to the health insurance provider Oscar. [ Read More ]
07/17/2014
FREE Insurance Technology enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!