Insurance Technology Featured Article

Aspectus PR to Support Insurance Technologies with Expansion of its Brand

January 02, 2013

To increase the reach of its brand to additional sectors within the financial services industry, Insurance Technologies, a provider of sales and regulatory automation solutions for the insurance and financial services industries, has appointed Aspectus PR as its PR communications agency.

Insurance Technologies is headquartered in Colorado Springs and ranked amongst ColoradoBiz Magazine’s Top 250 Private Companies. Known for its innovative sales automation solutions, Insurance Technologies will leverage Aspectus services for developing a new messaging platform based on clear, consistent and compelling company and product branding for its newest product VisibleChoice and FireLight. The campaign will target broker-dealers, advisors, and insurance carriers.

“Aspectus PR’s financial technology and financial services subject matter knowledge were driving factors in our decision to work with the agency,” said Larry Wiedeman, CEO, Insurance Technologies, in a statement. “We were looking for a PR firm that truly understood our target markets and had a history of building strong brand recognition within the financial services industry. We are confident that Aspectus provides the right combination of skills, professional demeanor and passion to help promote our message in the financial services marketplace.”

Aspectus will help in promoting Insurance Technologies’ VisibleChoice, an annuity sales and suitability solution for broker-dealers and advisors, as well as FireLight, an e-application business fulfillment platform for carriers and broker-dealers. Besides promotions, Aspectus will also help Insurance Technologies present expert articles and industry insight on the important issues such as mobile technology, annuity suitability and electronic business processing.   

“We are thrilled to have been selected as the PR communications and media relations agency for Insurance Technologies,” said Claudine Cornelis, COO and Managing Director of North America, Aspectus PR. “Our financial services knowledge, branding expertise, and strong relationships with the financial services trade press will enable us to build a messaging platform that resonates with broker-dealers and advisors. We look forward to developing a long-lasting relationship with Insurance Technologies as the company continues to expand across new sectors within the financial services marketplace.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Rich Steeves

Article comments powered by Disqus

Related Insurance Technology Articles

Mercury Insurance Selects OnBase for Process Automation and Paperless Workflow

One of the greatest benefits of digital technology is it allows businesses to eliminate processes and methodologies that in the past slowed growth and made up a considerable percentage of the overall operational cost of the organization. While paper has served civilization very well, and still continues to do so to this day, for large organizations it is a technology that can be described as slowing down the workflow of a company to a tortoise pace compared to digital solutions. [ Read More ]
10/30/2014

Insurance Industry Focusing More on Customer Satisfaction

Like any other industry, customer satisfaction matters a great deal in the insurance sector. Various studies conducted have proven beyond any doubt that a satisfied customer is the best advertisement for an insurance company. [ Read More ]
10/29/2014

Parents Choose Doctors for Children Based on Online Ratings

New research recently published in the Pediatrics journal shows that the online reputation of a healthcare provider may be just as important or even more so as its real-life one. [ Read More ]
10/28/2014

Auto Insurance Telematics Poised for Explosive Growth

Smart cars are getting smarter and have become foundational elements of our increasingly connected world. The data they generate pertaining to things like driver habits, the car condition and adherence to maintenance best practices, where the car is driven, where it calls home, etc. are all critical in determining insurance premiums. In fact, they are what will enable insurers the ability to reward customers who are good drivers and good owners while charging higher rates for those who are less … [ Read More ]
10/23/2014
FREE Insurance Technology enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!