Insurance Technology Featured Article

Independence Blue Cross Contracts with Relay

January 07, 2013

Independence Blue Cross (IBX), a health insurer in southeastern Pennsylvania, has contracted with Relay Network, LLC (Relay), a major player in connecting consumers and businesses, to launch a new, free way to provide IBX members with an even higher level of service through timely and valuable communications on their smartphones.

Officials with Independence Blue Cross said that IBX Wire, a private, personalized message board, launched this month for all commercial Blue HMO, PPO, and traditional Blue Cross members, will allow members to connect directly to the company through their own private digital space, making it easier to stay on top of need-to-know personal health information and complete transactions, as well as to receive one-to-one support.

Members will be invited to turn on the new service when they receive their 2013 IBX health plan ID cards.

"At Independence Blue Cross, our goal is to continue evolving with our members to meet their needs – whether that's through market-leading health plans or new, customer-focused initiatives, like IBX Wire," said Daniel J. Hilferty, president and CEO, Independence Blue Cross, in a statement.

"Caring for our customers is something we've always done, but now through IBX Wire we're changing the game by raising the bar on our commitment and offering an immediate and direct connection to us," said Hilferty.

Through IBX Wire, according to company officials, Independence Blue Cross will deliver practical and usable account- and service-based information to members in real time through their private, customized message boards.

Moreover, in early 2013, IBX members will be able to experience more interactive communications with IBX Wire, including the option to submit questions and get a response via this secure, HIPAA-compliant message service.

"IBX Wire connects our members with the information they want, when they want it, and in the format that want to receive it," said Brian Lobley, senior vice president of marketing and consumer business, Independence Blue Cross.

"It marks the next step in delivering a consumer experience to our members that is second-to-none," said Lobley.

Matt Gillin, CEO at Relay, said that Independence Blue Cross is taking a progressive approach to raising the level of service it provides to its members.

The organization’s team understands that in today's connected world, it needs to be as easy to communicate with health insurers as it is to stay in touch with friends and family. 

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.




Edited by Braden Becker

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