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New Health Insurance Index Aims To Make Buying Painless

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New Health Insurance Index Aims To Make Buying Painless

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August 29, 2013
By Madhubanti Rudra
TMCnet Contributor

From hospitality to financial sectors, companies everywhere are moving into social media to stay connected to their customers and serve them better. With the health insurance industry awaiting a major shift in a few months time due to the looming Affordable Care Act, often referred to as “Obamacare”, the key players in this space are increasingly embracing new consumer-friendly technologies as a part of their customer engagement strategies. At this critical juncture, EveryMove, a health rewards-based marketing and incentives start-up, has launched a Health Insurance Index that ranks the major national and regional insurance plans on the basis of their tech-savvy, consumer-friendly features.


Titled the “EveryMove 100,” this patented index includes the top 100 health insurance companies that are putting forth strong efforts to enable their customers to take better control of their health. EveryMove 100 includes in its list those insurance providers that are ready to play the role of a partner in health rather than just a processor of medical claims. With consumers gearing up to buy heath insurance at state, federal or employer exchanges, scheduled to open this fall, EveryMove 100 seeks to provide the consumers with the power of knowledge and information, so that they can effortlessly sail through their health insurance buying process.

The Index reportedly evaluated more than 50 data elements to determine the ranking. The company made it clear that the list has not considered such evaluation criteria as the quality of a physician’s network, claim processing time or compliance to regulatory standards. The list takes an all new approach and evaluates the insurers on how well they are connecting to the consumers using new technologies. In short, the goal of the list is to help customers understand whether or not an insurance brand shows the promise of becoming a true partner of the consumer’s life.

“We want to help health insurance companies make strides and adapt to the changing way that consumers want to interact and engage with them to better manage their health,” the company said in a release. “Social and mobile play a big part in this Index, since they are the way that consumers increasingly interact with companies they have the closest connections to.”

Last year, EveryMove secured $2.6 million in Series A Financing from Premera Blue Cross, Blue Cross and Blue Shield of Nebraska, BlueCross BlueShield Venture Partners (managed through Sandbox Industries), and angel investors to build its interactive online and mobile platform.




Edited by Rory J. Thompson

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