E-signatures and Customer Communications Management Integration Can Be the Right Choice for Insurers

By Meenakshi Shankar
TMCnet Contributor

Along with the changes in technology, customers are also changing their desires. Today, they prefer to deal with companies which deliver more detailed, personalized and timely information preferably in digital type.

With the approval of the E-SIGN Act, there came the freedom of signing contracts and documents online, which helped in streamlining business operations efficiently and quickly along with eliminating paper burdens for consumers. Today, e-signature solutions are economically made viable. The technology reduces labor and costs associated with printing, scanning, shipping and processing documents to a great extent.

E-Signature has been widely adopted among insurance carriers and agents. Customers are also slowly getting used to a shift from paper to all-electronic processes. Along with this comes the convergence of e-applications, e-signatures and automated underwriting that is believed to shape the future of insurance industry.

E-signature technology integrated into a customer communication management solution (CCM (News - Alert)) is cited to help insurers marry the need to deliver on customer experience through a straight-through electronic process for regulated disclosures and documents often requiring wet signature.

Top study report indicates that close to 40 percent of insurers had cited customer communications management as a vital component to their customer experience strategy. With technology like e-signatures along with CCM, improving the customer experience is easily carried out along with addressing the issue of regulatory compliance.

To explain more on how e-signatures and customer communications management integrate to enable end-to-end, straight through processing of new business applications, HP Exstream and Silanis Technology will host a complimentary webcast November 21 at 2pm EST, Integrating E-Signatures with Insurance Customer Communication Systems. Silanis Technology is an electronic signature provider for insurance. HP Exstream is a multichannel customer communication management (CCM) solution that helps in improving the customer experience and creating more effective communications for customer interactions.

Highlights of the webcast include: Industry adoption trends, integration points, preparing documents for e-signing, connecting upstream systems with e-signatures, a live demonstration and case studies featuring joint Silanis & HP insurance customers.