Insurance Technology Featured Article

Distribion's Multi-channel Automated Distributed Marketing Platform Picked by Pacific Life

February 19, 2014

Pacific Life’s life insurance division has picked Distribion’s multi-channel, automated distributed marketing platform to support sales and marketing efforts.

Distribion offers Web-based, multi-channel distributed marketing automation solutions which organizations can use to manage the complex needs of multi-channel marketing using a single integrated platform.

Greg Bailey, vice president of marketing communications for the life insurance division of Pacific Life said, “The marketing platform is helping us align our sales and marketing efforts on both the national and local levels. The automation allows us to maximize our resources while delivering branded and compliant content on all scales.”

Pacific Life participated in Distribion’s quick start program (QSP) which enables businesses to deploy Distribion’s platform and services cost effectively during the 60 to 90-day trial period. This unique program has helped convert many participants into full clients of Distribion.

A provider of various life insurance products, annuities, and mutual funds, Pacific Life offers its investment products and services to individuals, businesses, and pension plans.

“After taking part in the QSP, we chose Distribion to be our marketing automation partner because of the platform's functionality and ease of use. We are very excited about the growing capabilities and how the platform is helping us implement our national, local, mobile, and social marketing strategies,” Bailey added.

Similarly Distribion has been able to add LIMRA-LOMA a research, learning and development firm to its list of clients via its QSP. LIMRA provides industry knowledge to insurance and financial services companies helping them increase marketing and distribution effectiveness.

Distribion was among LIMRA’s elite strategic partners in 2012. Now LIMRA has implemented Distribion’s platform to optimize all day-to-day operations, revealed officials.

In 2012 Distribion unveiled a Web-based software that was designed to allow marketing firms to successfully manage the complex needs of distributed marketing through a single integrated platform. The new Distribion “Social Media Bundle,” is available to customers as part of the company’s Quick Start Program.

In an effort to help automate the social media campaigns for the distributed marketing organizations, multi-channel marketing automation software provider Distribion has enhanced its distributed marketing platform, with the addition of social media marketing capability.




Edited by Cassandra Tucker

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