Insurance Technology Featured Article

Grange Insurance Video Tells Drivers to Put Away Their Smartphones

March 13, 2014

Distracted driving is a major concern these days as cell phones are becoming more commonplace in our daily lives.

Grange Insurance has released a new video called "Put It Away" that encourages drivers to put away their mobile devices when behind the wheel.

It is the third video in its Insurance Made Simple series, which is intended to educate consumers    about insurance topics in a way that is easy to comprehend. The series revolves around helping consumers choose the right type of coverage, prevent claims, and stay safe.

Claiming the lives of more than 3,000 individuals in the United States each year, distracted driving consists of any activity that makes drivers take their eyes or mind off the road, as well as their hands off the steering wheel. It includes things such as eating and drinking, watching a video, adjusting a radio, and using a cellphone or smartphone and texting, with the latter being especially dangerous. That is because texting involves engaging the driver's visual, manual, and cognitive attention.

According to the National Safety Council, at least 28 percent of vehicle accidents are due to texting and using cell phones.

It has been found that anytime a person looks at their phone while driving they take their eyes off the road for an average of five seconds and results in them drifting out of their lane around 10 percent of the time.

In addition to combating distracted driving with the new video, Grange Insurance has also teamed up with WBNS-10TV to sponsor the Maria's Message campaign. The promotional campaign was created by the Columbus station to bring awareness to the issue of distracted driving after the daughter of 10TV Sports Anchor Dom Tiberi was killed in an accident involving the dangerous driving act.

"Distracted driving accidents are so tragic, yet preventable," John Ammendola, Grange chief property and casualty officer, said in a statement. "Through our 'Put it Away' video and agent co-op advertising campaign, we're working together with independent agents to build awareness on this important issue and, as a result, save lives."




Edited by Cassandra Tucker

Article comments powered by Disqus

Related Insurance Technology Articles

Maryland Health Care Website to be Rebuilt

The rollout of the Affordable Care Act last year, known more widely as Obamacare, was driven, in part, by the accompanying website, Healthcare.gov. The national site ran into major technical problems from its inception, and the state exchange sites that worked alongside it were often no better. Many crashed because of server load malfunctions, and they ended up providing users with poor overall experiences that ultimately hindered, more than helped, their access to proper healthcare. [ Read More ]
08/21/2014

Summer Camp: A Paying Gig for Young App Testers

For most people, the thought of summer camp involves nature trails, canoeing, and for those of us raised on summer camp movies, payback delivered to the snooty camp across the lake or even burgeoning romance. But one summer camp actually puts young people's imaginations to work by testing apps and the like, and even going so far as to pay said young people for the time and effort involved. [ Read More ]
08/18/2014

Cyber Risk Insurance - Bridging the Gap between Insurance Providers and Companies Insured

The hottest topic in the insurance world today is "cyber risk insurance", or coverage for the response to and fallout from cyber crime and breaches. As Reuters recently highlighted, the cyber insurance market is set to double in 2014 over 2013 - heady times indeed for a traditionally slow-growth industry in search of new markets. [ Read More ]
08/14/2014

Usage of Telemedicine to Increase in US, says Towers Watson

Telemedicine technology is catching up very fast all over the world, making use of IT to exchange medical data to deliver consultations, procedures, exams and monitoring services over vast geographic distances. [ Read More ]
08/12/2014
FREE Insurance Technology enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!