Insurance Technology Featured Article

Grange Insurance Video Tells Drivers to Put Away Their Smartphones

March 13, 2014

Distracted driving is a major concern these days as cell phones are becoming more commonplace in our daily lives.

Grange Insurance has released a new video called "Put It Away" that encourages drivers to put away their mobile devices when behind the wheel.

It is the third video in its Insurance Made Simple series, which is intended to educate consumers    about insurance topics in a way that is easy to comprehend. The series revolves around helping consumers choose the right type of coverage, prevent claims, and stay safe.

Claiming the lives of more than 3,000 individuals in the United States each year, distracted driving consists of any activity that makes drivers take their eyes or mind off the road, as well as their hands off the steering wheel. It includes things such as eating and drinking, watching a video, adjusting a radio, and using a cellphone or smartphone and texting, with the latter being especially dangerous. That is because texting involves engaging the driver's visual, manual, and cognitive attention.

According to the National Safety Council, at least 28 percent of vehicle accidents are due to texting and using cell phones.

It has been found that anytime a person looks at their phone while driving they take their eyes off the road for an average of five seconds and results in them drifting out of their lane around 10 percent of the time.

In addition to combating distracted driving with the new video, Grange Insurance has also teamed up with WBNS-10TV to sponsor the Maria's Message campaign. The promotional campaign was created by the Columbus station to bring awareness to the issue of distracted driving after the daughter of 10TV Sports Anchor Dom Tiberi was killed in an accident involving the dangerous driving act.

"Distracted driving accidents are so tragic, yet preventable," John Ammendola, Grange chief property and casualty officer, said in a statement. "Through our 'Put it Away' video and agent co-op advertising campaign, we're working together with independent agents to build awareness on this important issue and, as a result, save lives."




Edited by Cassandra Tucker

Article comments powered by Disqus

Related Insurance Technology Articles

Farmers Insurance Selects Guidwire to Improve Customer Experience and Internal Processes

Farmers Insurance looks to Guidwire to make processes more agile and cost-effective and to improve customer experiences. [ Read More ]
07/29/2015

Report Analyzes Adoption and Impact of Agile Methodology Use by Insurers

In an effort to look at the benefits to insurers, Novarica, a research and advisory firm focused on insurance business and technology strategy, is out with a new report, Agile at Insurers 2015, based on a survey of 58 insurer CIOs from the Novarica Insurance Technology Research Council. [ Read More ]
07/28/2015

eBaoTech and Alibaba Cloud Launch Insurance Cloud Platform

At the risk of sounding like either a broken record or an "I told you so", it is getting to a stage where it has become almost mandatory in any insurance technology article to point out that industry analysts, financial analysts and even C-levels within all of the insurance industry's lines of business have all said the same thing. This common refrain is either a call to action or a warning. However, no matter the perspective it says to traditional insurers that they must automate, and change th… [ Read More ]
07/27/2015

InsureWell and Algebraix Data to Collaborate on Big Data Analytics for Insurance Industry

InsureWell and Algebraix Data partner to use Bid Data to provide better and more timely info to insurers. [ Read More ]
07/24/2015

Events

Weekly Live Demo
Contact Center Solutions

Register Today!