Insurance Technology Featured Article

Grange Insurance Video Tells Drivers to Put Away Their Smartphones

March 13, 2014

Distracted driving is a major concern these days as cell phones are becoming more commonplace in our daily lives.

Grange Insurance has released a new video called "Put It Away" that encourages drivers to put away their mobile devices when behind the wheel.

It is the third video in its Insurance Made Simple series, which is intended to educate consumers    about insurance topics in a way that is easy to comprehend. The series revolves around helping consumers choose the right type of coverage, prevent claims, and stay safe.

Claiming the lives of more than 3,000 individuals in the United States each year, distracted driving consists of any activity that makes drivers take their eyes or mind off the road, as well as their hands off the steering wheel. It includes things such as eating and drinking, watching a video, adjusting a radio, and using a cellphone or smartphone and texting, with the latter being especially dangerous. That is because texting involves engaging the driver's visual, manual, and cognitive attention.

According to the National Safety Council, at least 28 percent of vehicle accidents are due to texting and using cell phones.

It has been found that anytime a person looks at their phone while driving they take their eyes off the road for an average of five seconds and results in them drifting out of their lane around 10 percent of the time.

In addition to combating distracted driving with the new video, Grange Insurance has also teamed up with WBNS-10TV to sponsor the Maria's Message campaign. The promotional campaign was created by the Columbus station to bring awareness to the issue of distracted driving after the daughter of 10TV Sports Anchor Dom Tiberi was killed in an accident involving the dangerous driving act.

"Distracted driving accidents are so tragic, yet preventable," John Ammendola, Grange chief property and casualty officer, said in a statement. "Through our 'Put it Away' video and agent co-op advertising campaign, we're working together with independent agents to build awareness on this important issue and, as a result, save lives."




Edited by Cassandra Tucker

Article comments powered by Disqus

Related Insurance Technology Articles

Auto Insurance Telematics Poised for Explosive Growth

Smart cars are getting smarter and have become foundational elements of our increasingly connected world. The data they generate pertaining to things like driver habits, the car condition and adherence to maintenance best practices, where the car is driven, where it calls home, etc. are all critical in determining insurance premiums. In fact, they are what will enable insurers the ability to reward customers who are good drivers and good owners while charging higher rates for those who are less … [ Read More ]
10/23/2014

Allscripts and ScriptSave Partner on Prescription Savings Program

While much attention in the insurance world is centered on using technology to improve the customer care of people with insurance, there are also efforts underway in the U.S. to help those without insurance get timely access to affordable medications. These efforts ultimately have the impact of bending the cost curve for medicines for everyone. [ Read More ]
10/23/2014

Leveraging M2M and IoT Services can Help Conventional Insurers Face Competition, says SAP Study

SAP SE stated that a recent study sponsored by it, revealed that long-standing insurance providers need to leverage and experiment with machine-to-machine and the Internet of Things and also invest more in customer-related technologies in order to gain a competitive advantage over non-insurance companies. [ Read More ]
10/21/2014

Vlocity Introduces Two New Cloud Apps Built on Salesforce1 Platform

Vlocity designs and creates industry-specific applications on the Salesforce1 platform to provide organizations with functional cloud in mobile software solutions that embed industry best practices and business processes. These applications take away all the hard work of integrating the latest technology and the processes an organization needs in one single app that can be deployed across different devices. With Vlocity, organizations are able to improve customer experience interactions across t… [ Read More ]
10/21/2014
FREE Insurance Technology enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!