Insurance Technology Featured Article

Grange Insurance Video Tells Drivers to Put Away Their Smartphones

March 13, 2014

Distracted driving is a major concern these days as cell phones are becoming more commonplace in our daily lives.

Grange Insurance has released a new video called "Put It Away" that encourages drivers to put away their mobile devices when behind the wheel.

It is the third video in its Insurance Made Simple series, which is intended to educate consumers    about insurance topics in a way that is easy to comprehend. The series revolves around helping consumers choose the right type of coverage, prevent claims, and stay safe.

Claiming the lives of more than 3,000 individuals in the United States each year, distracted driving consists of any activity that makes drivers take their eyes or mind off the road, as well as their hands off the steering wheel. It includes things such as eating and drinking, watching a video, adjusting a radio, and using a cellphone or smartphone and texting, with the latter being especially dangerous. That is because texting involves engaging the driver's visual, manual, and cognitive attention.

According to the National Safety Council, at least 28 percent of vehicle accidents are due to texting and using cell phones.

It has been found that anytime a person looks at their phone while driving they take their eyes off the road for an average of five seconds and results in them drifting out of their lane around 10 percent of the time.

In addition to combating distracted driving with the new video, Grange Insurance has also teamed up with WBNS-10TV to sponsor the Maria's Message campaign. The promotional campaign was created by the Columbus station to bring awareness to the issue of distracted driving after the daughter of 10TV Sports Anchor Dom Tiberi was killed in an accident involving the dangerous driving act.

"Distracted driving accidents are so tragic, yet preventable," John Ammendola, Grange chief property and casualty officer, said in a statement. "Through our 'Put it Away' video and agent co-op advertising campaign, we're working together with independent agents to build awareness on this important issue and, as a result, save lives."




Edited by Cassandra Tucker

Article comments powered by Disqus

Related Insurance Technology Articles

QuoteWizard Increases Engagement Rates and Improves Lead Quality with Conversica

Sometimes we make the business of business seem overly complicated. After all, at a high level business is about getting leads, closing deals and keeping existing customers happy. And, it is about doing so efficiently, effectively and profitably. In this context, the two items about efficiency and effectiveness are the drivers of why there is such intense interest in technologies that automate workflows and business processes from the back office to customer facing capabilities. [ Read More ]
01/14/2015

Alfa Insurance Partners with Cigniti Technologies

There is an old saying in the U.S. that is a bit coarse but makes the point and goes as follows: "Put your money where your mouth is." In a much less blunt and very positive way Alfa Mutual Insurance Co. is doing just that. It is investing in the quality of its mission critical software by partnering with Dallas,TX-based Cigniti Technologies , the world's third largest software testing company, to establish a dedicated Test Center of Excellence (TCoE). [ Read More ]
01/14/2015

Intellect SEEC Forms Partnership with OutsideIQ to Improve Insurance Risk Analytics

If there is one question insurance underwriters continually ask themselves is, how effectively are they assessing and pricing risk? This of course is a very complicated question, requiring the analysis of massive amounts of data about the particular asset the company is willing to insure. The evolution of information and communication technologies has allowed the world we live in to generate actionable insights from readily available data to make informed decisions about a myriad of subjects, an… [ Read More ]
01/14/2015

Sapiens Unveils Core Upgrade to its General Insurance/P&C Suite

In the past several months there have been a series of reports and articles written about how technology is rapidly disrupting all aspects of the way in which insurance is provided, claims are handled and customer are engaged. While all of the things going on with the disruptions caused by the advent of the "connected car" are grabbing the headlines, there is hardly an insurance line-of-business that is going untouched. And, as the postings have pointed out, and industry observers have recommend… [ Read More ]
01/09/2015
FREE Insurance Technology enewslettter.

Events

Weekly Live Demo
Contact Center Solutions

Register Today!