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BizDynamics: Big Win for Insurance Carriers?

June 02, 2014

Today’s customer is empowered in all senses of the word, and the voice of the customer cannot be ignored, as the insurance industry has learned, to its benefit. Carriers caught in a quagmire of regulations, complex relationships and rapidly evolving technology are finding it difficult to adopt a customer-centric approach. ValueMomentum’s BizDynamics may be the manna that they are looking for.

"BizDynamics, for Microsoft (News - Alert) Dynamics CRM, is created for insurance carriers that recognize the importance of customer-centricity in their business operations and brings insurance carriers rich marketing, sales, customer service and producer relationship management functionality, while harnessing Microsoft Dynamics CRM’s market leading capabilities that will gain from continued investments from Microsoft over time," said Raj Samanthapudi, CEO of ValueMomentum.

BizDynamics’ next generation solution is expected to enable insurance carriers to assist their producers to be more productive, while meeting the specific needs of customers in the insurance industry. As it utilizes the power and flexibility offered by Microsoft Dynamics CRM, insurers can quickly implement a complete insurance CRM solution.

Insurance customers – be it independent agents, prospective and current policyholders, beneficiaries or claimants – expect consistent experiences across all interactions with carriers. With multichannelism on the rise, it becomes even more imperative that carriers get a single view of the consumer across products and interactions.

BizDynamics not only helps deliver differentiated experiences to different customers to drive profitable growth and retention, but gives the insurer the 360-degrees of information needed to deliver a customized and personalized service experience. This means that there is a single platform for CRM and interactions can be managed across all channels easily.

It also enables marketing and field operations to create sales opportunities with lead generation and campaign management by providing them with rich tools. Agents and brokers also stand to benefit from the integration of BizDynamics with ValueMomentum’s DealFoundry Underwriting & Portal.

With the insurance industry underpinning the importance of customer-centricity, insurance focused CRM is likely to play a far more important role.

Edited by Maurice Nagle

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