Collinson Group, Zurich Insurance to Improve Airline Insurance
June 01, 2015
The Collinson Group, a marketing firm that works with its business clients to help drive and influence customer behavior, and Zurich Insurance Group, a global provider of general and life insurance products, recently announced they will be working together to help shape the future of the airline industry and travel insurance markets.
This partnership appears to be in its infancy because the announcement concerned the pair's intentions more than it did the release of any final products. Both David Evans, the director of Collinson Group, and Philippe Cornet, the global head of travel insurance at Zurich Insurance, both had a lot to say about the partnership and the benefits they will derive from one another. In general, it appears that they will focus on the ways in which customers interact with airlines and airlines insurers while attempting to meet customer needs through innovative services and marketing campaigns.
Evans began by speaking about Collinson Group's experience with the airline and hospitality industries. It has many years working with businesses in those markets and will bring that expertise into the creation of new membership and loyalty programs it will develop with Zurich Insurance. He indicated that the types of programs they will develop will rely on gathering information from customers to make sure they can book flights and gain traveler's insurance that meets their needs.
Cornet expanded on that statement by explaining more what his company intends to do with the availability of insurance packages. It appears that Zurich Insurance has its sights set on local markets and the needs of individuals in those markets. Not only does it want to provide excellent service, it wants to make sure customers have insurance packages that do without extraneous coverage which would never be of use but could be costly. Zurich Insurance may get into the realm of personal access to insurance information within airport lounges that will show customers detailed information about the types of coverage that will fit them best.
The pair could transform this part of the airline industry by making it more friendly to individuals. Customers, more than ever, want packages tailored to their circumstances, and travel insurance will prove no exception to this rule.
Edited by Maurice Nagle