Astoria Company Lead Generation Platform Gets Update
July 02, 2015
So often the news in the contact center solutions sector has to do with the inbound side of things. Part of this obviously is due to the priority now being placed by C-levels around the world on improving the customer experience so as to not just retain existing customers and encourage inquirers to become new ones, but also to take advantage of the interactions to upsell. However, this does not mean there is a lack of innovation in the outbound side of things as well.
It may be that in many ways the outbound side of contact centers has had as much if not more innovation and attention as inbound, as the thirst for quality leads is never-ending. Let’s face it, if you live in the U.S. there are times when it seems that commercial broadcast television could not survive without the barrage of advertising from the likes of Geico, Progressive, Farmers and All State, just to name a few. After all, getting new customers—particularly now by leveraging new online interaction, customer tracking and big data analyses—has been and always will be a priority. And, contact centers as hubs for customer interactions and customer journey information are central in the use of all types of new marketing tools for customer acquisition.
Illustrative of this, and particularly relevant to the insurance industry, is the announcement from performance marketing firm Astoria Company. The online lead generation specialists have recently upgraded their technology platform to enable free quote insurance leads to be individually acquired by each insurance company.
Founded in 2011, Astoria Company has two main business units that help companies generate high quality new customer leads;
- Pay-Per-Call Leads: Astoria's platform hosts 200+ pay per call lead generation offers in many verticals. Real time tracking and reporting, quality controls, fraud prevention and a consistent track record for scaling pay per call campaigns.
- Posted Consumer Leads: Astoria developed its own proprietary ping/post and host/post technology platform which powers a large marketplace to buy and sell new customer leads. Having 3,000+ partners that plug into and leverage its buy/sell platform has enabled Astoria's quadruple revenue growth rate year over year.
Astoria has been adding new vertically focused consumer markets to its platform, and this includes comprehensive coverage of the insurance industry with lead generation in: Auto, Health, Life, Home Final Expense and Senior Medicare Supplement Insurance.
Much has been written about the dim prospects for legacy insurance companies. Observers have noted that the industry has been notable technology laggards in virtually every part of their operations. They have also predicted almost universally that if incumbent providers in all lines of insurance do not start accelerating their investments in tech, and change the ways in which they operate and interact with customers (current and potential) their fall from grace will be rapid. Disruptors who are digitally adept will displace them, and because of lack of tech, investment insurers are prime targets for disruption at the moment. It is the reason why paying attention to the outbound side of things as part of a holistic approach to the customer experience needs to be a major part of any customer experience operational transformation discussions.
Edited by Dominick Sorrentino