Revolutionary Trends Shift the Customer Experience, Increasing Brand Loyalty for 2016
January 25, 2016
As the year ended, multiple technologies and integrations signified that this is a great time to be a tech or customer service professional. We are now living in a time when you can read social media posts on the sides of your shoes, while simulating a walk on the moon. As a tech professional, you might be striding through your day, because in our lifetime, we have seen technology evolve from prehistoric to futuristic – and it isn’t anywhere close to stopping.
As businesses adopt newer technologies and are able to increase quality and productivity they are learning that, just like in traditional business models, the customer experience is everything. We now have a host of new innovations making our day just a little bit better. Think of how far AI and mobile has come in just the last five years – and little over a year ago, there were a lot of people still confused over what IoT actually was.
According to the Interactive Intelligence (News - Alert) Group, Inc. There are five trends that we need to look out for in 2016. This cloud services group, diligently works to improve customer engagement, communications and collaboration for its many global clientele. They have done their research, and we’re here to give you the breakdown.
"It's clear that companies are making customer interaction experiences a priority, and the trends we've identified will be critical if businesses want to stay competitive," said Dr. Donald E. Brown, Interactive Intelligence founder and CEO. "Of note is that all these trends rely heavily on the cloud, analytics and big data. These now form the underpinnings of nearly all things customer experience-related and will continue to be key components of any successful customer engagement strategy."
- Customer-Centricity Breaks the Ice and Creates Unity
Focused on an optimized customer experience, there is no one department instrumental in the success of customer relations. In fact, everyone -- from the contact center to the external stakeholder -- is to be held accountable for the experience and satisfaction of each customer, individually. Customers need to find ease in using a product, and if they can’t they need to be able to find someone, who can explain it to them.
How customers interact with the brand is extremely important. Whichever method they choose for interaction will stand as the mouthpiece for that brand. For this, digital workstreams powered by integrated user engagement, communications and collaboration – most communications platforms will also be powered by cloud technologies.
This will encourage better cross-department and multidisciplinary communications – both inside the workplace and externally. Everyone will be brought up to speed at once; and everyone can gauge needs for improvement – immediately.
- IoT will Continue to Expand the Omnichannel Experience
One-third of companies are reporting to use IoT within their 2016 operations planning. Using always-connected wireless technologies has brought a ton of efficiency to the workforce. But, in 2016, organizations are using them as an additional means to interact with customers, internal groups and partners.
Companies are using this technology, as coexisting with locational-based prompts. Many of these prompts will direct customers to one-on-one interaction with a live person, social media, documentation and exclusive offers. The customer will continue to the forefront of office place efficiency and continue to improve the customer experience in 2016.
- We Will See Artificial Intelligence Like Never Before
As every day objects begin to take life, we are literally seeing teddy bear’s learning our every move and having full-blown conversations with a non-existent person. But, how can this help the customer experience? As machine learning hits its prime, advanced speech analytics are able to trigger alerts and specific messaging. Companies can further identify patterns and predict customer behavior.
Engaging with machines directly, the customer will experience better self service options than in the past, as AI can intelligently identify a customer’s need and break down methods of utilization, repair or expansion. Algorithms are leading AI to understand not just what a customer is saying – but also what they are not saying. In cases where after-hours leave no customer service agent available and where customer service agents are unnecessary, AI is becoming increasingly prominent. Many times, customers do not know the difference.
- Sophisticated Do-It-Yourself Customer Service Empowers Customers
While this goes hand in hand with all other methods, “do-it-yourself “ customer service is becoming more convenient, timesaving and preferred, especially amongst the tech savvy millennial crowd. Brands are also learning that providing DIY methods saves the company on staffing costs and keeping wait times down in the contact or call centers… also benefiting traditional customer service methods in keeping customers satisfied, who do not want to be on hold for longer than average periods of time. Customers are empowered when they feel good about their ability to use your product effectively and save time and money on repairs.
Brand loyalty and niche networks are actually being built upon DIY platforms, this would obviously attract more finance to the company, as well. Web, mobile and SMS platforms are excellent ways to reach millennials, as they regularly search for content based on their direct needs. Not only will this be a larger trend in 2016, but it will also be a great tactic for many companies, who are including it into their overall marketing plan.
- Every “Take-Out” Ready Through Mobile
With the traditional business structure broken and many more professionals are entering the work-from-home revolution, remote access to company infrastructures is proving more beneficial to the business structure than previous methods. Millennials, leading this movement, are always on the go. They want to spend more time traveling and with family.
Mobile technologies have allowed a complete office space to travel with us; cloud technologies allow us to access the office. Collaboration, communication and productivity, are again, improving. Mobile apps are going to be more mandatory in the past. Not having an app for your business may actually leave your organization in the dust.
Allowing customers to interact with the brand, especially live, is extremely beneficial to every organization, which instituted into their 2016 operations action plan. In fact, conference calling, white boards, tech support and other forms of customer and client interactions are at the forefront of 2016 and one of the most integrated technologies of the year.
In wrapping up the list, improving customer engagement and experiences should absolutely be at the forefront of concern this year. Restructuring the face of your customer service methods can be life or death for many companies. Interactive Intelligence holds a weekly live webinar that can help your organization gauge your current customer service methods, as well as show you how to integrate these growing customer engagement trends into your own business plan. Find out how to attend by visiting this page.
Edited by Kyle Piscioniere